SOCIAL MEDIA MARKETING STRATEGY

GADGETIFY
Brand Awareness: Increase the
company's brand visibility within the
tech gadgets industry, ensuring that
the people associate with the brand
with quality and innovation.
Audience Engagement: Foster
meaningful interactions with the
target audience

Product Promotion: Effectively

Lead Generation: Drive a steady
flow of qualified leads by capturing
the attention of potential customers
showcase the company's latest
products, features, and innovations
BUSINESS
highlighting their benefits and unique
selling points. GOALS

Customer Loyalty: Build strong

relationships with existing customers
Market Insights: Utilize social
by providing exceptional customer
media platforms as a source of real-
service and engaging them with
time market insights and feedback.
relevant content, thereby increasing
customer retention.
 BUSINESS OBJECTIVES

1 2 3 4 5 6 7 8 9 10

Increase Content Website Lead Product Customer Collaborate Feedback Platform Share User-
Follower Base Engagement Traffic Generation Launch Engagement Influencers Utilization Diversification Generated
Grow the Achieve a 15% Drive a 25% Generate 500 Impact Respond to Coordinate Collect Establish a Content:
company's average increase in new leads Garner a 30% customer with two feedback from presence on at Encourage
social media engagement referral traffic within the next increase in pre- inquiries and industry- at least 100 least one customers to
following by rate, eg: user to the six months orders or comments relevant social customers or additional share their
20% over the testimonials, company’s purchases of within one hour media direct messages social media experiences
next quarter and behind-the- new tech during business influencers in per month. platform with the
scenes gadgets and hours. the next quarter company's
glimpses. accessories. products.
ABOUT SNAPCHAT
Demographics of Snapchat Users:
Snapchat appeals primarily to a younger
demographic, particularly those in the millennial
and Generation Z age groups. However, its user
base has expanded over the years to include a
broader audience
Age: Predominantly users between the ages of 13
and 34, with a significant concentration in the 18 to
24 age range.
Gender: Relatively balanced in terms of gender,
with a slight skew towards female users.
USER BEHAVIORS OF SNAPCHAT
Stories: Users share short videos and
photos that disappear after 24 hours,
providing a glimpse into their daily
lives, experiences, and moments.
Discover Content: Users explore a
variety of content from publishers,
influencers, and brands in the
Discover section, offering news,
entertainment, and lifestyle content.
Messaging: Snapchat offers private
messaging with disappearing
messages and multimedia content,
making it a more intimate and
personal communication platform.
Engagement: Snapchat promotes
engagement through interactive
features like polls, quizzes, and
challenges that encourage users to
interact with friends and brands.
Filters and Lenses: Users enjoy
applying fun filters, lenses, and
augmented reality effects to their
selfies, enhancing creativity and
engagement.
Location Sharing: The platform
allows users to share their location
temporarily with friends, fostering a
sense of connection and real-time
updates.

Budget and Allocation
 Our budget is Rs. 50,000 per month
 Snapchat ad types :
• Story ads: Rs.25000
• Snap ads: Rs.20000
• Geo filter ads: Rs.5000
BUDGETING
Strategy Monitoring
 Snap Ads: We  We should track metrics like
will be running full-screen video ads swipe up rate, completion rate,
to promote our new product launches impressions and screenshot rate
and generate website traffic. We will to gauge engagement and
target tech enthusiasts and younger performance.
demographics.  Optimize our campaigns by
tweaking targeting, creative and
 Filters: Design
geo filters and location-based lenses call-to-action.
for major tech events and conferences
to raise brand awareness.
 Story Ads:
Promote shoppable Stories to
showcase our products. Use Story Ads
to amplify giveaways, deals and
promotions.
WHY SNAPCHAT?

Visual Appeal
Engaging Interactive
for Product
Storytelling Product Demos:
Showcase:

Targeted Instantaneous Millennial and

Advertising: Engagement: Gen Z Audience

Behind-the- Influencer User-Generated

Scenes Content Collaborations Content
 Snap: Allows users to capture photos and short videos that can be shared directly with friends.

Story

FEATURES Chat and Calling

Discover
OF Filters and Lenses

SNAPCHAT Snap Map

Memories

Bitmoji Integration

Snap Originals
CONTENT IDEAS FOR GADGETIFY’S AUDIENCE

Product User-Generated
Tech Tips and Behind-the- Innovation
Showcases and Content
Tricks Scenes Spotlights
Demos Campaigns

Limited-Time
Educational Tech Interactive Polls Tech Trivia and
Customer Stories Offers and
Blogs and Surveys Quizzes
Discounts

Collaborations Tech Explainers Industry Event Interactive Sneak Peeks and

with Influencers and FAQs Coverage Challenges Teasers
Q Date Post Frequency Theme Content Ideas
- Highlight a recent
Week 1 Sept 1-7 1 post per day Innovation Spotlight
groundbreaking tech innovation.
- Explain how Gadgetify products
align with this trend.

- Share a behind-the-scenes photo

Behind-the-Scenes of the Gadgetify team working on
new products.
- Describe the innovation process
and team dynamics.

- Share a customer's creative photo

Week 2 Sept 8-14 2 posts per day User-Generated Content
using a Gadgetify product.
- Encourage followers to share
their own content for a chance to
be featured.

- Share a quick tip on optimizing

Tech Tips
battery life for tech gadgets.
- Provide step-by-step instructions
with visuals.
- Create a video demonstration of
Week 3 Sept 15-21 1 post per day Product Showcase and Demo
a popular Gadgetify product.
- Highlight its features and how it
enhances everyday life.

- Announce a special discount on a

Limited-Time Offer
select product for a limited time.
- Use compelling visuals and clear
CTAs.
- Share a testimonial from a
Week 4 Sept 22-30 1 post per day Customer Stories customer who found value in a
Gadgetify product.
- Showcase how it solved a
specific problem for them.

- Post a fun tech trivia question

Tech Trivia
related to historical gadgets.
- Engage followers to guess the
answer and reveal it later.