July 2020 Product Launch

Update

Ravi Srinivasan
Vice President, Solutions and Platform Marketing

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Product launches in July 2020

• Enhanced DLP 8.7.2: July 8th

• New All-in-One NGFW 120W: July 14 th
• New Remote Brower Isolation (RBI) OEM: July 27 th
• New Cloud Security Gateway (CSG): July 27 th
• New Forcepoint Private Access (FPA): July 27 th

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Enhanced DLP and NGFW Releases

Share with Version

install upgrade!!

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Remote Browser Isolation OEM launch on July 27st
1
Allocate a
remote
Key Use Cases
browser
Prevent Malware
SAFE SITE: ALLOW BAD SITE: BLOCK

2
SWF
PDF

JAVA
DOC
Mitigate
JS
EMAIL
WEB
malware
Cloud HTML5 embedded
Uncategorized in websites
Security or Risky:

Gateway
ISOLATE Block Phishing Attacks
END USER

3
Sites rendered
in remote
container

Stop Malicious Downloads

4
Safe, fully
interactive
visual stream
sent to user

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Launching Cloud Security Gateway and Private Access on July 27 th

Dynamic Edge
Protection Forcepoint Dynamic Edge Protection (DEP) is
a “true SASE solution” in the market.

Forcepoint SASE solution includes two products

Cloud Security
Gateway (CSG) 1. Forcepoint Cloud Security Gateway (CSG)
SWG+CASB+DLP+AMD
delivers converged cloud security as a service to
compete in the SWG and CASB markets.
Private Access (FPA)
ZTNA + FWaaS
2. Forcepoint Private Access (FPA) delivers private
access and FWaaS to respond to emerging ZTNA
buying occasions.

Unified Agent
(optional)

NGFW with SD-WAN

https://www.forcepoint.com/product/dynamic-edge-protection
(optional)

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Cloud Security Gateway (CSG) Value Proposition

Forcepoint CSG is a converged cloud security service that provides proactive user
visibility, data control, and threat protection to secure new ways of working from anywhere

CSG Value Proposition

• One converged cloud security offering for web security,
cloud access and data protection as a service
• Industry’s first data-centric SASE solution
• 100% cloud-native centrally managed
• Easy to adopt with a simplified security policy
management and operations

Target CSG Benefits

• F3000, New, competitive SASE ops • Single SKU – No more point products or soft bundles
• Medium, commercial 1K-4K employees • 30% reduction in total cost of ownership
• Geos: Global • Only real-time protection against unauthorized data
• Cloud security concerns; Limited IT & security resources egress to cloud or web (proxy + endpoint)
• Subject to data regulations

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CSG launch – marketing readiness

Content Sales and Channel

• Solution brief • Sales alert
• Customer deck • Sales sharpener and enablement training
• Overview video • SE training
• Competitive comparison guide (web download) • Channel communication and channel webinar
• Buyer’s guide with CSG and RBI included • Updated whiteboard for edge protection
• Sample RFP • CSG Use cases videos
• Analyst eBook: ESG Elastic Cloud Gateway
• Technical sales deck

Web Communication and PR

• Analyst Report : Gartner: avoid failure migrating to • Internal communication (all employee email w/ fireside
cloud security chat video)
• Updated CyberEdu Cloud Security and SWG pages • Press release: Converged Cloud Security
• New Cloud Security Gateway product page -> CTA • Blog: Point Products Are Dead
“Request a demo” at launch • Customer communication
• Updated DEP page to include CSG o CSG intro
• Updated cloud security campaign pages o ESG eBook
o Solution brief

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Forcepoint Competitive Differentiation

SASE
Forcepoint Competitive Differentiations
features

DLP aaS • One SaaS product, not a bundle

• Full-featured secure web gateway, CASB

Cloud CASB and DLP delivered as a service
Cloud

Dynamic Edge Protection

Security
Gateway • Single policy pane of glass to protect
Cloud SWG access and data whenever its used

• Risk-adaptive scoring and enforcement at

AMD endpoint or cloud

Cloud ZTNA • One SaaS product, one vendor

• Organically developed, no acquisition

FWaaS Private integration
Access
• True Zero Trust Network Access with built-
in FWaaS and SD-WAN for branch-office
SD-WAN security and private access

RBI add-on • Forcepoint supported SKU

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CSG Target audience: F3000, competitive and new

2. Competitive SWG, CASB RFPs

1. Forcepoint Install Base Zscaler - Channel led
Mid-
Market
On-Prem & Hybrid SWG Netskope
On-Prem/Hybrid SWG+ DLP

SWG + CASB 3. Legacy SWG Install Base

- Sales led
DLP Symantec On-Prem &/or DLP LE +VLE

DLP + CASB McAfee On-Prem &/or DLP

Cisco On-Prem or Umbrella

Enable and rollout sales and channel plays to sell SASE solution into key buying opportunities
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CSG Enablement Plan – Q3
Q3 kicks off enablement for CSG, new DEP messaging, and RBI with blend of live instructor-led, activity-driven, and micro-learning

Live Training Micro-Learning and Mgr. Toolkits Activities

• Global Sales Sharpeners cover • On-demand eLearning for overviews • Activities run across entire sales team
overviews, messaging, and and sales motions / packaging details (including managers)
positioning
• On-demand microlearning for anytime • Focus on iterative attempts to deliver
• Regional ABP calls cover activity stories / get practice and feedback
orientations and regional • Manager toolkits for regional / team
activation review
7/7 – Global Sales Sharpener Launch Sales Motions
Global E-learning Overview* and
– SASE launch plan update Prep, deliver, and record
Sales (July 22) Packaging*
7/21 – Global Sales Field SASE Story (July to Aug)*
Sharpeners
Sharpener–CSG Launch Tests
What’s in it? How to Run Prep, deliver, and record
Sales Play w/ Mgr
7/28 – Regional ABP - SASE DEP Story / Demo (Aug to
Regional Roadmap and Sep)*
Story Activity Kickoff Micro- RBI*
ABP vision
8/11 – Regional ABP - DEP Learning Technical
Calls
Story Activity Kickoff (July / Prospect pitch deeper dive
August)
Existing Talking to
customer * = part of Q3 2020 Learning
7/17 – TOI w/ Tech Support partners about
pitch vision Path requirements
SC / SE 7/20 – CSG and DEP
Enablement positioning Mgr Use cases &
Sales motions
Toolkits Outcomes
7/27 – PALS Update (Deeper and Sales
(July /
Dive) Positioning plays
August)
Enablement Proficiency
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Run of the show

Sales Sharpener - Scott Tesh 7/21 11a ET Sales demo video: 7/27/2020
Portal Go Live: 3a ET 07/27/2020 Customer communication: updated UI (7/24/2020)
• Translated content
Sales Alert: 07/27/2020 – 3a ET
• Video
• Content Owner: Colette
• Sender: Colette Portal Alert: 07/23/2020
• Content Owner: Arjan
Tech Alert External: 07/27/2020 (through SFDC)
• Sender: Darryl Strucko/Cloud Ops/?
• Content Owner: Arjan    
• Sender: Jennifer Tech Alert Internal: 07/23/2020
• Content Owner: Arjan
Web - Amy B 7a ET
• Sender: Jennifer
PR - Rachael 8a ET
Nurture emails to customers and prospects - Adam K/Kim
Blog – ‘Point products are dead’ Lionel 8a ET 7/30
Internal comms - Erika… 8a ET Deminar - Post launch TBD? Rob/Colette on content,
• The MM/Nico/MS Fireside chat video live on Forcepoint Go Megan/Kim on execution
• A link over to the live Blog ‘Point Products are Dead’ on Forcepoint Go
• A link to the ‘overview product video’ on the Forcepoint website (to
creative 7/22)

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