EDUPRENEURSHIP

MANAGEMENT
Edupreneurship Management

Slidesgo Marketing Slidesgo

Group Members
• Putu Julia Nirmala Damayanti
• Putu Mayza Widhi Adriyani
• Tabita Angelina Magdalena
• Ni Putu Anjar Astriani Dewi
Table of contents

01 Organization Structure 02 Product Quality

Assurance

03 Service Quality
Assurance
04 Edupreneurship
Marketing

05 Marketing Strategy
 01
Edupreneurship Management

Organization Structure
Those structures are visually represented in
charts and diagrams
 specific job duties

reporting relationships

Three Key Aspects of Business Operations

decision-making authority
 ● The most common and have been around the
Hierarchical ●
longest. This structure is somewhat flexible.
The hierarchical structure creates a traditional
structures bureaucracy. It can lead to a degree of inflexibility
and red-tape delay
 Organizational Structures
Functional structure
A company with a functional
organizational structure is divided
into various departments or teams
Matrix structure
The matrix structure
organizes reporting
relationships between
employees and supervisors in
a grid-like model
Divisional structures
The divisional structure groups
teams or departments into broader
divisions
Network structure
Most commonly associated with
companies that either partner with
other businesses
Geographic structures
companies create divisions based
on the specific regions or countries
they serve
Combining different structures
Some leaders combine elements of
a flat organization and a more
traditional hierarchy to meet the
demands of startup life
 02
Product Quality Assurance
Edupreneurship Management

Quality assurance ensures that a product

made can meet the expectations of the
user
 ● The role of quality assurance in business becomes
very important, especially during product
development. Quality assurance needs to ensure that
the product is developed according to user
The Role of requirements.
● QA also ensures that there are no problems when the
Quality Assurance product arrives in the hands of the user
● QA also plays a role in testing products before
launching to users (preventive) and monitoring
product quality after launching.
 Work Process

02 04

Share views with the

Provide report
relevant team

01 03
Find out the product Executing and testing
scenario
It would be more appropriate if the consideration of Who Needs Quality
whether or not QA is needed for the company is not Assurance?
based on its business field, but its scope.
 03
Edupreneurship Management

Service Quality Assurance

a series of systematic processes to determine

whether a product or service meets specified
requirements
 The duties of Quality Assurance

• Create detailed
• Interpret
• Conduct analysis
• Documenting quality assurance activities
• Develop new standards for production
• Ensuring that the products produced
• Recommend improvements
• Documenting repair notes
• Develop planning Standard Operating Procedures
(SOP)
• Collaborate
 Here are some soft skills that you must have:
● Critical thinking.
● Pay attention to details.
Skills needed to become ● Analysis skills.
● Problem solving (problem solving).
Quality Assurance ● Communication (oral and written).
(QA) ● Teamwork (teamwork).
● Project management.

If the hard skills to become Quality Assurance are

usually adjusted to the QA position we want to apply
for.
 Edupreneurship Marketing
04
Edupreneurship Management

Edupreneurship products and

services need to be known for use by
the wider community.
 “A user or consumer is an individual who
makes a decision to spend the resources
they have (time, money, and effort) in
consuming goods and services.”
Edupreneurship Management

Schiffman & Kanuk (2004)

 Experience Quality Perceived Value

Factors that influence consumer

loyalty to use products and
services, namely:
Brand Image Trust
• Experience quality after meeting the products and
services offered can encourage customer or consumer
loyalty
• Perceived value affects customer loyalty, especially
critical customers.
• Brand image is the consumer's interpretation of all
indications of products, services, and brand
communications
• Trust is one party's belief in the intentions and behavior
of the other party.
 Marketing Strategy
05
Edupreneurship Management

A marketing strategy contains the company’s

value proposition, key brand messaging, data
on target customer demographics, and other
high-level elements.
• A marketing strategy is a business's game
plan for reaching prospective consumers
and turning them into customers of their
products or services.
• Marketing strategies should revolve around
a company's value proposition.
• The ultimate goal of a marketing strategy is
to achieve and communicate a sustainable
competitive advantage over rival
companies.
 Marketing Strategies
vs
Marketing Plans

Marketing strategies cover big-picture messaging,

Edupreneurship Management

while
Marketing plans delineate the logistical details of
specific campaigns
 Benefits of a Marketing Strategy

The ultimate goal of a marketing strategy is to

Edupreneurship Management

achieve and communicate a sustainable competitive

advantage over rival companies by understanding the
needs and wants of its consumers.
 The functions and components of a marketing plan

• Market research to support pricing decisions and new

market entries
• Tailored messaging that targets certain demographics and
geographic areas
• Platform selection for product and service promotion
digital
Trust-Based Marketing Theory

Thank You!