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ASM DEGREE & PG

COLLEGE
FOR WOMEN
POWER POINT PRESENTAION
ON

Marketing PRESENT ED

G MADHURI
BY

M.COM (CA ) 2 SEM


H.NO:22010C3004
Micro economics

The prefix 'micro' is derived from


Greek word 'mikros', meaning
small.

“Micro economics studies the


economic behaviour of
individual economic units and
individual
economic variables.”

The study of economic


behaviour of the households,
firms and industries forms the
subject- matter of micro
economics.
Micro economics is concerned
with economic activities of
individual economic units as
consumers, resource owners
and business firms.

It explains how these


individuals as consumers or
It revolves around the households, as resource
interaction of consumers owners and as producers
and producers in markets. play their part in the
working of the whole
economic system.
Subject-Matter of Micro Economics

Micro economics is concerned


with

Product Factor Welfare


market: marke economics.
t:

Theory of
Theory of Theory of Theory of
Theory of cost product
demand production distribution
pricing
Thus, micro economics deals with
the
Determination of product prices

Determination of factor prices and their quantities in


the individual markets

The allocation of resources among various firms and


industries.

It deals with the action and interaction of individual


markets-product and factor markets.
Macro economics

"Macro economics deals not with


individual quantities as such but The prefix 'macro' is derived
with aggregate of these from the Greek word
quantities; not with individual
incomes but with national
'makros' meaning, 'large'.
income; not with individual prices
but with the price level; not with
individual outputs but with the Macro economics is the
national output." study of the economy as a
- Prof. Boulding whole.

Macro economics " deals


with the functioning of the
economy as a whole.”
Subject-Matter of Macro Economics
Theory of National Income

Theory of Output and Employment

Theory of General Price Level

Theory of Economic Growth

Theory of International Trade

Theory of Money
Microeconomics Macroeconomics

It deals with an individual's economic It deals with aggregate economic


behavior. behavior of the people in
general.

It deals with the general price level in


It deals with the pricing of a particular
commodity in an industry. the economy, National income
accounting, etc.

Price is the basic parameter of micro Income is the basic parameter of


economics. macro economics.

Study of micro economics is important Study of macro economics is


for resource utilization, public important for formulation of
finance, and for taking business economic policy of the whole nation.
decisions.
Microeconomics Macroeconomics

The concepts of micro-economics The concept of macro


are independent concepts. economics are
interdependent on one
another.

The concepts were popularized by The concepts were popularized


the famous Alfred Marshall. by the famous Lord J.M.
Keynes.

These concepts have more These concepts have more


theoretical value. practical value.

Bottom up view of the economy Top down view of the


economy
Interdependence of Microeconomics
& Macroeconomics

Prof. Paul A. Samuelson Basic goal of both


has aptly remarked, Macro economics micro economic and
"There is really no
opposition between micro deals with 'big' macro economic
and macro economics. issues of economic theories is the
Both are vital. You are life but the entire maximisation of
less than half-educated if material welfare of
you understand one economy is made
while being ignorant of up of its parts. the people and the
the other." entire economy.
THANK YOU

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