PROMOTION STRATEGY

  T H E PL A N A N D TA C T I C S Y O U IM PL E M E N T I N Y O U R M A R K E T I N G
PLAN TO INCREASE YOUR PRODUCT OR SERVICE DEMAND.
 PROMOTIONAL STRATEGIES PLAY A VITAL ROLE IN THE
MARKETING MIX (PRODUCT, PRICE, PLACEMENT, AND
PROMOTION), AND THEY REVOLVE AROUND

• Target audience. Who you are selling for, and what are their
interests;
• Budget. How much you are willing to invest in promotion;
• Plan of action. What strategy you are adopting to reach your
objectives and make sales.
WHAT IS A MARKETING STRATEGY?

• The marketing strategy definition refers to the strategic

planning and long-term actions of any organization with the
purpose of achieving defined goals.
WHAT ROLES DO MARKETING PROMOTION STRATEGIES
PLAY?

• Marketing promotion strategies play four different roles that

look like a funnel that leads to purchasing:

• Build awareness 
Start making your target audience aware of your brand. To build
it, you must first identify the profile of the people you want to
reach.
• Make people interested 
Once you get your product/service out there, create interest
around it, and make people intrigued and interested while
differentiating your brand from the competition.
• Make people interested 
Once you get your product/service out there, create interest
around it, and make people intrigued and interested while
differentiating your brand from the competition.
• Create product/service demand
In this step of the funnel, people will start relating emotionally
to your product/service by seeing something that may benefit
them.
• Make them take action
Create a way for your target audience to engage with your
product/service. Place a call-to-action button on your website,
emails, ads, social media profiles, or entice them with an
irresistible offer. Get inspired by these sales promotion
examples that work.
THANK YOU FOR LISTENING
G E N E TA , D A RY L E R .