What is Mass Media?

• Mass media is communication whether it’s

written, broadcast, or spoken that reaches a
large audience.
• Mass media is virtually a current awareness
service informing people about current events
and activities of human beings and also about
every significant natural phenomenon and
such other public interest.
How does Mass media influence
Socialization?
• The consumption of media shapes worldviews and values
such as political opinions and cultural, gender, or minority
prejudices. Numerous studies have identified the media as
potent political socialization agents, agents that shape
political beliefs and voting behavior.
The main Impact of Mass Media on
Socialization
• A child’s life is significantly impacted by the socializing process.
According to the definition of socialization, it is a “continuing
process wherein a person, develops a sense of self and learn
the rules, values, behavior, and social skills relevant to his or
her social position”. The media has a significant impact on our
attitudes and behavior, which makes it a crucial part of the
socialization process. The use of mass media occasionally be
beneficial. By having more diversity, we can learn more about
what is happening in other nations, which is beneficial.
Examples of Mass Media
• Newspaper and magazine articles, published photographs,
recordings of television and radio broadcasts, sheet music and
music recorded for mass distribution, advertisements, books,
and magazines.
These are the examples of mass media that can inform
everyone around the world about this issue, even for the
culture and races to give everyone vigilance.
 Thank you!!
We hope y’all learn
something.