Logo

Design
Concepts
Logo Design Concepts

Good logos
identify, they
don’t describe @genius_minds_designers_coders
Logo Design Concepts

A logo is
not an
@genius_minds_designers_coders
Logo Design Concepts

A logo can’t
solve every
@genius_minds_designers_coders
Logo Design Concepts

The logo
must be
@genius_minds_designers_coders
Logo Design Concepts

A logo must be
neutral enough to
adapt to changes
in direction @genius_minds_designers_coders
Logo Design Concepts

The logo must be

able to exist in a
variety of media
(Print,Screen,Onlin @genius_minds_designers_coders
Logo Design Concepts

The logo must

be strong, not
recessive
@genius_minds_designers_coders
 • Good logos identify, they don’t
describe
Logo • A logo is not an illustration
• A logo can’t solve every problem

Design • The logo must be visually engaging

• The logo must have mnemonic
value

Concept • A logo must be neutral enough to

adapt changes in direction
• The logo must be able to exist in a

s varaitey of @genius_minds_designers_coders
media(Print,Screen,Online)
• The logo must be strong not