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 Analyzing the Circumstances in E-Sim's Critical Role
• Remote Areas and Connectivity : Bangladesh eSIM Technology will enable users to connect to mobile network
without physical sim cards , improving accessibility and facilitating communication mobile banking and digital services
in underserved areas .eSIM can enable local connectivity options in remote areas . For example, community network
or localized network providers can offer their services through eSIM profiles,allowing users to connect to local
networks for improve coverage and cost-effectiveness.it’s important to note that the availability and quality of
network infrustucture remain critical factors . Remote areas with limited network coverage or underdeveloped
infrustucture may still face challenges . But eSIM can help overcome some of these obstacles.

• Cost Saving : eSIM eliminates the need for physical sim cards production and distribution reducing cost for network
operator as a result users can get better pricing plans and services . eSIM enables remote provisioning and
management of SIM profiles, eliminating the need for manual handling and distribution of physical SIM cards. This
streamlined process reduces manufacturing costs and enables faster deployment of new devices and services.as we a
underdeveloped country and most bof the people of our country are lower income so if the cost saving method would
be implemented so everyone would benifited .and the standard of the lifestyle of the people would increase . It's
important to note that the actual cost savings with eSIM will vary depending on your specific usage patterns, the
availability of competitive plans or providers in your region, and the extent to which you take advantage of the
flexibility it offers. It's recommended to research and compare different options and plans to determine the potential
cost savings that eSIM can provide in your particular circumstances

• Device Compatability : eSIM technology enable Simless communication between devices without Physical Sim cards
slots,such as smartwatches trockers and lot devices without additional hard work. Check with the local MNOs in the
country to find out if they offer eSIM services. Some MNOs(Mobile Network Operator) may have already launched
eSIM support, while others may still be planning or testing it. Visit the websites or contact the customer support of the
major MNOs to inquire about eSIM availability. When it comes to device compatibility with E-SIM, it depends on both
the device and the mobile network operator (MNO). Not all devices support E-SIM, so you'll need to check the
specifications of your specific device to determine if it has E-SIM capabilities. Many newer smartphones, such as
iPhones and some Android devices, offer E-SIM support.
 Analyzing the Circumstances in E-Sim's Critical Role
• Travel and Roaming : eSIM technology will simplifies and safe cost for frequent travelers in Bangladesh enabling easy
switching to local networks without purchasing local sim cards or roaming changer making it valuable tool for work
study and tourism . E-Sim enables to store multiple network profiles on a single device. This feature allows you to
switch between different service providers or mobile plans easily. For travelers, it means anyone can have a local
profile for Their destination country alongside Their home network profile, ensuring have a local number and
affordable data plans while retaining your existing contacts and services. E-Sim empowers users to switch between
different network profiles in real time. This flexibility allows you to choose the most suitable plan based on factors like
coverage, pricing, and data speeds in your current location. It simplifies the process of connecting to local networks
while traveling. With eSIM, you can activate a new plan remotely without needing a physical SIM card. This is
especially useful when traveling to a foreign country, as you can quickly set up a local mobile plan without searching
for a SIM card vendor. Many devices support dual SIM functionality, allowing you to have both a physical SIM card and
an eSIM. This means you can keep your regular SIM for your home network and use the eSIM for a local plan while
traveling. It provides the convenience of using two mobile numbers simultaneously

• Encouraging Innovation : the space saving effect of eSIM give device manufacturers more room for innovation
potentially leading to even slimmer more feature packed device in the future, like when the telecommunication
company launched their 3G or 4G SIM the local manufacturer of smartphone has launched their 4G enabled device so
the eSIM make a room for encouraging innovation in coming days. E-SIM eliminates the need for physical SIM cards by
integrating a programmable SIM chip directly into devices such as smartphones, tablets, wearables, and IoT devices.
This streamlined connectivity allows for easier device activation, seamless switching between network providers, and
increased flexibility for users. E-SIM technology enables consumers to switch between network providers without the
hassle of physically changing SIM cards. This promotes competition among service providers, as customers can easily
compare and switch between different offerings based on factors such as coverage, price, and data plans. Increased
competition typically leads to greater
 Barta Company,A Technology based company playing
significant role in transforming overall country’s eSIM
landscape
1. Advertisement

• Creating Awarness among people • Pointing out the Advantages

• Animated Advertisement  Eco Friendly

 Wide-Range Network availability
 Blocking unnecessary advertisement
 Simple installation and activation process
 Showing animation on the process how to purchase
activate and deactivate to the general people and
increasing its demand these animation should be
based on general features of eSIM

• Promoting Product as prizes while eSIM hence centralize the stereotyping thought of
sponsoring Competition strategy.

• Using stereotyping to attract as a strategy • Booking T.V ,Radio or Podcast Advertising

 As the of eSIM are primarily the youth generation .it is
a must to attract their attention for more public
awareness .The impact of eSim will spread gradually by
the of youth and advertisement and availability of
 1. Barta Company:A Technology based company playing significant
role in transforming overall country’s eSIM landscape

2. Investing to Create Publicity

• Paying Youtubers , bloggers , or other content creators to promote the benefits of eSIM’s

• Arranging Seminar or campaign to provide useful Information while Receiving Feedback

about eSIM’s
 Showing animation on the process how to purchase activate and deactivate to the general people and increasing
its demand these animation should be based on general features of eSIM.

 Key Improvement on Our Strategy :

 Improvising packaging can provide better control over product usage.As an eco-friendly product eSIM
must avoid plastic wrapping which is detremental to our environment. Hence paper can be used for
mannuals and packaging along with the QR code a link can be included which will give access to our
self built website.this website will contain a procedure of registering where an user will include their
input and it will enable us to monitor and provide useful advertisements along with notification for
better awareness .
 Barta Company, Maintaining Sustainability as a leading
telco. Company
1. Instrument For Incoming Digitalization

• To pique the attention of Technology dependent youth society as well as the

elders .Eradicates the usage of physical activities done by physical sim and
through advanced technologies.

2. Revolution of IoT(Internet of Things)

• By using eSIM’s in exchange of physical sim make activation process easier in
devices such as APPLES,SAMSUNG and GOOGLE PIXEL.

3. Eco Friendly
• As plastic emits a lot of carbons it spoils the environment . Traditional Sim card is
made of plastic Where-as a better alternative can be eSIM is already enrolled in
devices
 Digital Marketing Plan : A Step-by-Step Guide

• 360 Digital marketing plan : A 360 marketing strategy is a comprehensive plan that
focuses on reaching the target audience from multiple platforms and channels

1. SMO (Social Media Optimization) : An use of social media sites to enhance the marketing of product , our
team will post about eSIM on social media sites . Such as , Facebook,Youtube,Twitter etc.
2. SEO (Search Engine Optimization) : A process of making your site better for Search engine ,our team will
create such a website on eSIM and optimize the website in such a way that is at the top of google search
engine to make our content qualityful.
3. SEM (Search Engine Marketing) : A method of promotion and advertising to help companies content rank
higher among search engine traffic . Our team will pay websites for advertising to increase product marketing
4. Offline Marketing : Any type marketing that is not done through the internet . Our team can encompass a
wide range of mediums and formats from T.V and Radio Commercials to Bill Boards and Paint Advertisement.
it includes Commercials Print Magzine and Flyers.
5. E-Mail Marketing : The act of sending a commercials , typically to a group of people using email in the
broadest sense our team will send email to a potential of current customer could be considered email
marketing
6. Content : Anything you share on social meadia . Our team can send text update , a photo,graphic,video,link
etc. on social media to increase our product marketing
7. Website : A collection of webpages and related content that identified by a common domain name and
published on at-least one web server.our team will prepare a personnel website based on eSIM to it under a
domain name
8. PPC(Pay-Per-Click) : A model of digital advertising where the advertiser pays the fee each time one of their
ads. Is clicked. Our team will upload eSIM related ads. On well known website to get the clickers attention
A Comprehensive Guide To Developing Plan Of Action Follow Of
360 Marketing Strattegy
Goals Action Plan Responsible Start Due Status Alooted
Party Date Date Funds
Social 1. Create social media profile on 1. Social media 2nd July 2nd July
Media Facebook,Instagram,Twitter team 2023 2024
Marketing
In
2. Develop a content calender for 2. Content
regular posting Team
Progress 8,00,000
(75%) TK
3. Publish engaging post with relevant
Hashtags 3. Social media
team

Offline 1. Designed print brochuner and player 1. Design team “ “ Complete

Marketing 2. Identify strategic location for 2. Marketing
distribution team d 10,00,000
3. Organize local events and 3. Events team (100%) TK
sponsoreship

E-mail 1. Build an e-mail list through website 1. Marketing “ “ In

Marketing optimization team
2. Design eyecatching email template 2. Design team Progress 12,00,000
3. Devlop personalized and targeted 3. Marketing
email campaigns team (75%) TK

Search 1. Conduct keywords research and 1. SEO team “ “

Engine identify relevant keywords In
2. Optimize website content for 2. SEO team 13,00,000
Optimizat targeted keywords Progress TK
ion 3. Improve website loading speed and 3. Developmen (25%)
mobile responsiveness t team
A Comprehensive Guide To Developing Plan Of Action Follow Of
360 Marketing Strattegy
Goals Action Plan Responsible Start Due Status Alloted
Party Date Date Funds
Social 1. Optimize social media profiles with 1. Social media 2nd July 2nd July
relevant keywords team 2023 2024
Media
Optimizat Complete
2. Encourage users generated 2. Social media 14,00,000
ion d
contentioned engagement team TK
(100%)
3. Collaborate with influencers for
brand promotion 3. Social media
team

Pay-per- 1. Research and select relevant 1. PPC Team “ “ In Progress

click keywords for PPC campaign 18,00,000
2. Set up PPC campaign on GOOGLE or 2. PPC Team (75%)
Advertisi other platform TK
ng(PPC) 3. Monitor and optimize campaign for 3. PPC Team
better performence

Content 1. Develop a content strategy aligned 1. Content “ “ Complete

Marketing with target audience Team
2. Create engaging and informative 2. Content 15,00,000
d
blogposts,videos etc Team TK
3. Promote content through social 3. Marketing (100%)
media and email marketing team

• N.B. We got 1crore BDT to run our marketing campaign . Out of which we spent
90Lakhs BDT on various sectors and the rest we kept as our Contingency plan
fund.
 Financial Statement
Barta Company’s
Income Statement
For the year ended 30 July 2023
ACCOUNT TITLE TAKA
Revenues 45000000
Other operating Income 700000

Total Income 45700000

Cost of Specturm 4500000

Cost of the equipment , license for software 2000000
Cost of building and operating datacenters and switching centers 1500000
Marketing expense promotional campaign 5000000
Salaries to personnel cost involve in training personnel 8000000

Total Expenses 21000000

Operating Profit(Total income – Total expenses) 24700000

Financial items 1700000

Profit before tax 23000000

Tax 6900000

Net profit for the year 16100000

 Barta Company’s
Balance Sheet
For the year ended 30 July 2023
Assets Taka Liabilities and Owners equity Taka
Non-Current Asset: Capitan and Reserves
Plant and Equipment 797281 Share Capital 154530
Investments 64344 Retained earnings 473762

861625 Non-Current liabilities: 628292

Current Assets: Retirement benefit obligation
Inventories 25094 Long-term liabilities 44072
Accounts Receivable 152526 Deffered tax 169706
Among owning by fellow 203192
subsidiaries 4242
Among owning by holding company 247 Current Liabilities: 416970
Cash and cash equivalent 223262 Trade and other payable
Bank overdraft 197046
405371 Amount owning to fellow 19424
subsidiary
Total Assets 1266996 Amount owning to holding 347
company
Receiver of revenue
4917
Total Liabilities
638704
Total Equity and Liabilities
1266996
Break Even Point:
• The break even point is the point at which total cost and total revenue are equal , meaning there is no loss or
gain for your small business. In other words you have reached the level of production at which the cost of
production are equal the revenues for a product.
• Suppose , in the year our company named BARTA TELECOMMUNICATION has “sales
cost per proouct and variable cost per product are 10TK and 6TK . Fixed cost is
10000TK so the BREAK-EVEN POINT would be “

We know ,

Break even point (unit) =

= unit

= 2500 unit

Return on Investment:
• Return on Investment(ROI) is an approximate measure of an investment profitability. ROI is calculated by
subtracting the initial cost of the investment from its final value. Then dividing this new number by the cost of
the investment and finally multiplying by 100 .ROI has a wide range of usage .”Suppose our Company’s Net
profit on Investment is 16100000 and the cost of investment is 100000000 – so the ROI would be
We Know,
Return on Investment =

= 16.1%
 Feseability on eSIM : Achiving Goal With Ease

• SWOT Analysis On eSIM

S W O T
STRENGTHS WEAKNESS OPPORTUNITIES THREATS
• eSIM is an • Limited re- • Technologically a • As an alien
innovative activation revolutionary product people
product scanning product are not aware of
product features
• eSIM is easy to • In the context of • Can be distributed
use because of QR Bangladesh in any place through
code scanning limited various type of
procedure experiment were medias
performed

 It is very much important to note that the SWOT analysis is subjective and can vary
based on specific market conditions and industry dynamics
Feseability on eSIM : Achiving Goal With Ease
I. Probability to Grab the Market : Most of our customers are the young people of todays society because through
them the functionality to this eSIM will reach everyone from younger to older . As a forerunner we grab about 80%
customer of the market

II. Determining the sells to evaluate the Return on Investments (BEP+RoI) : As, we can see that our company’s BEP is
2500 unit in a year And also the production and sell of our company is around 3500 unit in a year . So our company
is able to sell ever after arrosing the break even point . Our company’s Annual ROI of approximately 16.1% Which
can be considered a good ROI for an investment

III. Probability to execute plan on actual perspective : People of Bangladesh uses mobile phone around 184.44
million.among them a few pwoplw use eSIM supported device . If we evaluate other countries ,eSIM users usage in
our country. There are only 20% people know and uses eSIM

Our Contingency Plan

•

Certainly here are some general ideas if our initial plan doesnot work :
1. First we asses our initial plan and identify the critical steps or components that could potentially fail. And understand
the weak points because it will help us to developing alternative options .
2. In this circumstance we define alternative approaches . In this situation we consier different strategies,resources,and
tactics that can be deployed to address the problem.
3. In this situation we can preemptive our previous action . These action may help mitigate potential risks or improve
the likelihood of success for the alternative plan.
4. In our experience we can face various challenges and after fail the plan we will allocate additional Resources like
additional budget(though we are save some money from our previous budget for our contingency plan) ,
personnel,equipment,or expertise
5. In our experience there could be lack of communication like we are planning for social media advertisement or
anything else .if the communication is not reach the target audience , wi will develop communication protocols.
Our Contingency Plan
• After a failing operation we can test and refine . We will make some mock exercise for our contingency plan . Analyze
the results gather feedback and regularly review and update the contingency plan as needed

• Most importantly we learn from our failures. We willtry to understand the reasons behind the initial plans failure and
identify lessons that can be applied to future planning and decision-making.

Remember, contingency planning should be tailored to specific situations and industries .its crucial to assess risks and
challenges specific to your context and develop contingency plans accordingly

Our Plan of Action shows the Diagram and Table

The End