MANAGEMENT OF PRODUCT

DESIGN (contd.)

-
 Sourcing Product Ideas
• “Listening” to the customer
• Internal Development

• Competitive Intelligence

• Buying Technology

• Reacting to others’ innovations, but quick

adaptation, segmentation, mass production etc.

• Choice between Innovative vs. Imitative designs

 Aids to Product Design
• Several (most?) product introduction problems
can be traced back to early phases of
development cycle

• “A design is value-adding only if/ when the means

have been established through which it can be
translated into a product/ service effectively”

• Set of methodologies and technologies to help do

it faster, better, easier, cheaper, …
 Methodological Aids (DFx)..
Design for Manufacturability
• Variety reduction & Standardization

• Interchangeability

• Modularization

• Concurrent Engineering: overlapping different

phases of product development (more next)

• Value Analysis/ Value Engineering (more later)

Sequential vs. Concurrent Approaches
 Value Analysis/ Value Engineering
Approach
• A systematic approach to help focus efforts,
generally as an inter-disciplinary group/team.

• “Decreasing costs while maintaining or

improving performance.”
More generally:
Achieving a favourable relationship between
cost and performance – with increase only if the
customer needs, wants, and is willing to pay for
that level of performance.
 Value Improvement Possibilities
Passable but not
Ideal Good/ Acceptable
always desirable

Function Function
Value =
Cost
Cost
 Technological Aids
• CAx: Computer Aided ..
– Drafting (original CAD)
– Design (CAD)
– Engineering (CAE)
– Process Planning (CAPP)
– Manufacturing (CAM)
…

Help to improve productivity and quality of

design process
INDIAN “INNOVATIONS”
 .. Methodological Aids (DFx)
Design for Environment
The RE’s
• Reduce
• Reuse (As Is)
– Repair (Disassembly/ Service)
– Refurbish
– Remanufacture (“Good as new”)
– ..
• Recycle
• Retire
 Contemporary Design Approaches
• Rapid Prototyping
– Methodology
– Domain-specific Technologies

• Taguchi Methods (for Robust Design)

• Quality Function Deployment (Voice of

Customer; House of Quality etc.)

• Failure Mode & Effect Analysis

• Sectoral design methodologies and tools