International Business

By Alex Martínez
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 Course Presentation
International Business
Fall2023

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My background:

EDUCATION:

Food technology Engineering . UdL –SPAIN.

Groupe ISA. Université Catholique de Lille, FRANCE.

MBA full Time.

ESADE Business School. Barcelone, SPAIN.
GBS. Emory University. Atlanta, USA. Exchange Program.

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PROFESSIONAL EXPERIENCE

-International Sales – International Business

-International Marketing.
-B2B Sales.
-Business development.

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• TEACHING EXPERIENCE

• Professor in Study Abroad, UAB, Barcelona,

Spain. International Business.
• Professor in CEA. International Business.

–LANGUAGES SKILLS

• Spanish and Catalan: Native speaker.

• English: Advanced skills.
• French: Advanced skills.
• German/Italian: Basic skills

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Alex Martinez
amartinez2@ceastudyabroad.com
Phone: +34 932693171
Mobile: +34 606903915

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What about you ?

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Learning objectives:

-Understand the most widely used international

business terms and concepts.
-Identify the role and impact of political, economical,
social and cultural variables in international business.
-Analyze international business from a multi-centric
perspective, avoiding ethnocentrism.

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Form Assessment:
15% Class Participation
25% Case Studies
10% Case study presentation
10% Project Presentation
20% Mid-Term Exam
20% Final Exam

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Case studies (20% Answers – 10% Case presentation): We will see
several cases during the course. Each group will defend one of
these cases. Each case and presentation will be evaluated
according to:

-Presentation
-Participation.
-Attendance.
-Quality of the presentation.
-The resolution of the case.

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 Guidelines Case presentation
• Minimum 20-25 minutes presentation
• Minimum 20 – 25 slides presentation
• Main goal is to explain the rest of the class the case. You can update some
information and data from the company, but main focus is the case itself
• The letters and all the information must be visible to the audience
• Try to avoid copy paste for tables
• You should be able to understand and explain all concepts and data that
you have in your presentation. Any doubt, do not include this data.
• The presentation must be professional, always addressing the people who
listen to the presentation and avoid constantly reading the notes.
• Any presentation copied from the internet will be evaluated with a 0, and
the student's university will be informed.
• Try to understand all information you put on the presentation. If you doubt
don't put it !!!!

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 Guidelines Case answers
• All answers must be done in the laptop with word or any other but send
to my CEA email with PDF file.

• Main goal is to answer the questions I am addressing so no special length

is required. Bullet points are appreciated

• Any answer copied from the internet will be evaluated with a 0.

• I won’t share with students my solution

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Project Presentation (10%):

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Midterm and Final exams (20% & 20 %): The
midterm and final exams will cover all
material studied during the course –mainly
theory,. The format will be short questions
and maybe a case study.

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Course Calendar

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Chapter 1 Globalization

Chapter 2 Differences in Culture & National Differentes in Polical Economy

Chapter 3 International Trade theory

Chapter 4 The political economy of International trade

Chapter 5 Entry Strategic alliance

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Important Notes:
-The professor reserves the right to modify the
calendar.

-In the exams and projects the attendance is

mandatory, any absence must be justified by
academics department.

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