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    Madhukar SM
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    Marketing is defined as the management process of identifying, anticipating, and satisfying customer requirements profitably. The document discusses the evolution of marketing from limited stories in mythology to the modern era where marketers must constantly innovate to stay relevant. It notes that customer memory is weak, so marketing has always been necessary to understand customer needs and adapt offerings accordingly. The key is for marketers to take chances and innovate rather than waiting for answers.

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    Marketing is defined as the management process of identifying, anticipating, and satisfying customer requirements profitably. The document discusses the evolution of marketing from limited stories in mythology to the modern era where marketers must constantly innovate to stay relevant. It notes that customer memory is weak, so marketing has always been necessary to understand customer needs and adapt offerings accordingly. The key is for marketers to take chances and innovate rather than waiting for answers.

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    6 views11 pages

    Marketing

    Uploaded by

    Madhukar SM
    Marketing is defined as the management process of identifying, anticipating, and satisfying customer requirements profitably. The document discusses the evolution of marketing from limited stories in mythology to the modern era where marketers must constantly innovate to stay relevant. It notes that customer memory is weak, so marketing has always been necessary to understand customer needs and adapt offerings accordingly. The key is for marketers to take chances and innovate rather than waiting for answers.

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    of 11

    MARKETING FROM MYTHOLOGY

    Evolution of Marketing
    Darshan Karo
    Summing Up
    What is
    MARKETING??????
    Definition of Marketing:
    'The management process responsible for identifying , anticipating and
    satisfying customer requirements profitably‘.

    Key words:
     Management Process
     Identifying, anticipating, satisfying
    Customer Requirements
    Profitably
    EVOLUTION OF MARKETING

    Limited stories Many stories

    Struggling Bouncing Back


    Rigid in Form Adaptable in Form
    EVOLUTION OF MARKETING
    DARSHAN KARO
    SUMMING UP
    • Customer Memory is very weak

    • Marketing is and always has been the need of the hour

    • Understand Customer Requirements and module offerings

    accordingly.

    • Marketers need to constantly innovate to stay relevant

    “Don’t wait for answers, take your chances and


    please don’t ask me why” – Billy Joel

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