INDIRA INSTITUTE OF MANAGEMENT PUNE

ATHER ENERGY
PRESENTED BY

ABHISHEK KALE – 01
AKASH PAWDE – 04
SALONI CHAUDHARI – 41
SUSHANT SONAWANE – 59
TEJAS BOREKAR – 60
YASHASWI CHOURASIA – 65
 INTRODUCTON

 Ather Energy is an Indian electric vehicle company, headquartered in Bangalore. It

was founded by Tarun Mehta and Swapnil Jain in 2013
 It is one of the leading companies in the Indian EV space with a strong presence in
multiple cities
 Hero Motor invested ₹180 crore (US$23 million) in the Series B round of funding
in October 2016
 In December 2019, Ather Energy signed a MoU with Government of Tamil Nadu to
set up a 400,000 sq ft manufacturing plant for electrical vehicles in Hosur.
 BUSINESS MODEL COMPANY IMPLEMENTED

 Subscription-based Model
 Financial Leasing Model
 Ride Sharing Model
 Multi-channel Distribution Model
 Brand Licensing Model
 ECOSYSTEM OF THE COMAPNY

 The ecosystem of Arther energy consists of a range of renewable energy sources

such as solar, wind, geothermal and bioenergy
 are connected by the grid, enabling power consumption and production to flow
simultaneously in either direction
 Ather Energy is a Bangalore-based electric scooter and energy solutions company.
 developed a comprehensive ecosystem of products, services and end-to-end
solutions for electric vehicles
 STRATEGY IMPLEMENTED BY ATHER TO HAVE FOOTPRINT
ON DIGITAL PLATFORM

 Develop a Digital Strategy

 Utilize Social Media Platforms
 Host Engaging Online Experiences
 Create Content That Impacts Purchasing Decisions
 Incorporate Paid Advertising & Promotions
 Social Media Marketing
 SEO and Content Marketing
 Email Marketing
 MARKET OF ATHER ENERGY ON DIGITAL PLATFORM AND
HOW IT INVOLVED

 Energy sector or electric utilities is a rapidly growing sector.

 This market place serves as a meeting point between electric utilities and energy
producers, helping them to operate efficiently, cut costs, and exchange information
in real time.
 It helps increase competition by creating an open market with multiple suppliers
offering different products at competitive prices.
 It also offers customers greater flexibility in deciding where to buy their energy,
giving them the ability to compare products from various providers and choose the
best option for their budget.
 VARIOUS PLATFORMS ATHER ENERGY OFFERING AND ITS
IMPORTANCE IN COMPANIES’ GROWTH

 The company provides solar, wind, and storage systems for businesses as well as
residential customers
 products and services help reduce greenhouse gas emissions
 s innovative strategies have already helped many businesses successfully adopt
clean energy sources and cut costs in the long run.
 ROLE OF ANALYTICS IN ATHER ENERGY GROWTH

 It provides key insights that can be used to improve the efficiency of customer
services and products.
 Analytics can track customer needs and preferences, identify potential opportunities,
and optimize product design and customer experience
 This can help them develop a competitive advantage over other electric vehicle
manufacturers.
 VARIOUS PLATFORM ATHER IS OFFERING AND ITS
IMPORTANCE IN A COMPANY’S GROWTH

 Place and platform for the energy sector or electric utilities is a rapidly growing
sector
 It helps increase competition by creating an open market with multiple suppliers
offering different products at competitive prices
 Provides access to data on power supply, grid operations, and green energy sources
that can help utility companies better accommodate their customer’s needs
THANKYOU !!