Business Strategy

LO3: Evaluate and apply the outcomes of an analysis using Porter’s Five
Forces Model to a given market sector
 Learning Outcomes
LO1: Analyse the impact and influence which the macro environment has on an
organization and its business strategies.

LO2: Assess an organization’s internal environment and capabilities.

LO3: Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model
to a given market sector.

LO4: Apply models, theories and concepts to assist with the understanding and
interpretation of strategic directions available to an organization.
Assessing Industry competitiveness:
Porter’s Five Forces Framework
Porter’s Five Forces Model
Analysis with Michael Porters Five Forces on
Porter Netflix

https://www.youtube.com/watch?v=mYF2_FBCvXw https://www.youtube.com/watch?v=OWwSS6nrfQM
Activity: 5 Forces Model for Coca Cola
BCG Market Share/Market Growth Matrix
BCG Matrix For Apple BCG Matrix For Coca Cola
 Competence
In Which Strategic Direction? Products/ Services
(Ansoff Product/ Market Existing New
Growth Matrix)
Market Penetration/ Product Development
Existing Protect & Build • on existing competences
• withdrawal • with new competences
• consolidation
Markets Diversification
Market Development
• new segments • on existing competences
New • new territories • with new competences
Adapted from: G.
Johnson and K.
• new users
Scholes Exploring
Corporate Strategy
4th edition Development
Ansoff Matrix
Coca-cola: Ansoff Matrix
Balanced Score Card Analysis
 Balanced Score Card Analysis: Reasons
Financial

Customer/Stakeholder

Internal Process

Organizational Capacity (originally called Learning

and Growth)
Assignment Discussion
Any Questions???