Welcome to our

presentation

Real One
(Perfume)
Real One
(Perfume)
 Real One
(perfume)
 Executive Summary
Real one perfume is a luxury perfume house offering
sophisticated products with high standards, and a
taste for elegance and eccentricity. Until now, the
label has been doing various communications
enhancing its traditional side.
Real one perfume is the next evaluation in how
people express themselves through scent. By
allowing customers to be directly involved in
making their own custom perfume. It will be unique
and fun way to design perfume.
 Market Segment
Market Segmentation: Dividing a market into distinct groups of
buyers who have different needs, characteristics or behaviors and
might require separate products for marketing programs.
Major Segmentation Variables for Consumer Markets.
Demographic Segmentation:
• Age- 18-35, 36-50
• Gender-Male and Female
• Income-High disposable income to buy high brands(tk60,000 and
above)
Geographic segmentation:
Bangladesh,Paris,Tokyo, U.S.A.(New York), India

Reasonable being Dhaka, is the most populous city in Bangladesh

and was fashion Capital.
Tokyo, is also most populous and metropolitan area in the world and
people with high disposable income are there.
India is also emerging in fashion industry and people are looking
forward to buying perfumes.
Psychographic Segmentation:
• Lifestyle-classic but yet adventurous
• Personality-charming and elegant
Behavioral Segmentation:
• Occasion segmentation-men or women buying perfume as
a gift.
• Users status-ex-users, potential users and regular users.
• Loyalty status-highly and potentially loyal customers.
 Targeting

Primary Target:18-35 and 36-50 years old, man and women

Men and Women who work full time are far the heaviest users of
fragrance and r most valuable groups for the fragrance industry
Secondary Target: The people who engaged relationship such as :
partners, friends, brothers and sisters, cousins etc and all buying
perfume as a gift on occasion.
 Positioning
Having a place in the mind of customers

Tag Line
“ Pure Fragrance for true relationship”
Marketing Mix
Product :Product means the goods and services
combination the company offers to the target market.
 Variety :Wide range of fragrances
 Quality: Dematological testing: No side
effects and strong fragrance
 Packaging: Distinctive metallice and glass
bottle can with custom designed typography
Price is the amount of money
customer must pay to obtain
the product.
Price:
>15ml(Tk400)
>30ml(Tk700)
>50ml(Tk1000)
>100ml(Tk2000)
>150ml(Tk3000)
>200ml(Tk4000)
Place: includes company activities
that make the product available to
target customers.
Head office in each metros

Distributors

Malls ,Gift Shops, Beauty Parlors & Perfume

Shops.
• Promotion means activities that communicate the merits of
the product and persuade target customers to buy it.
• Promotion-fashion shows, celebrities, launching events, TV
(fashion TV), magazines.
• Social network: Facebook, Twitter.
• Also the loyal customers a trip to Paris to join a party like a
beauty gathering including celebrities at the perfume house
• By keeping a celebrity for endorsements.
• Add campaigns.
• Providing discount on women’s day and birthday the
customers.
• Public Relations-special events, website, blogs, media,
relations.