THE EFFECTIVENESS OF SOCIAL

MEDIA MARKETING ON
CONSUMERS PREFERENCE.

Researchers

GALVEZ, JOHN CLARENCE

GALLETO, ROSABLE LAREN
PERPUSE, EUGENE MAY

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 INTRODUCTION/ BACKGROUND
• Social media advertisement is often known
as social networking advertising site, social
media advertisement is one of the most
efficient marketing technique used by
marketers to generate customer’s
importance, these advertisements are
effective and cheap way to engage the
customer towards your product and services.

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 INTRODUCTION/ BACKGROUND

• Personalization refers to the customer oriented marketing

strategy that aims to deliver a right content to the right
person at the right time, to maximize immediate and future
business opportunity. The strength of this strategy is that it
requires a minimum amount of effort by the customer, who
relies mostly on the marketers to identify his or her needs.

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 RESEARCH DESIGN

Research consists of quantitative research design with correlation technique, Correlation

research design can be further explained as a study in which a researcher measure tow
variables, understand the statiscal relationship among them with no effect from any extra
variables.

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 RESEARCH OBJECTIVES

(1). To analysis the effectiveness of social media marketing consumer’s

preference.
(2). To investigate how social media marketing affects customer
purchasing decisions.
(3). To examine the most effective social media platforms that people use
to make purchases.

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 STATEMENT OF THE PROBLEM

(1). What are the probable effects of social media marketing on

consumers preference?
(2). What are the advantages and disadvantages of social media
marketing cosumers preference?
(3). How can social media marketing affects the consumers buying
behavior?

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