ASSIGNMENT#1

Strategic Management
ANALYZING THE MISSION
AND VISION STATEMENTS

EFU Life

Bank Al-Habib

20XX PRESENTATION TITLE 2

 EFU LIFE
Vision
Our Vision is to make EFU Life one of the most respectedand successful
financial services organizations in the world. Our strategy toachieve our vision
is: build our core capabilities, serve our clients beyondtheir expectations,
adhere to our core values and be a good corporate citizen.

Mission
We shall together build EFU Life intoa dynamic and financially
sound institution by:
· Working together as ateam
· Continually improvingour client service
· Creating an empoweredand self-fulfilling culture
· Developing innovativeproducts
· Adopting leadingtechnology

20XX PRESENTATION TITLE 3

IN THE VISION STATEMENT,
YOU NEED TO CHECK IF
THE FUTURE
IN THE VISION DESTINATION
STATEMENT, YOU
NEED TO CHECK IF THE FUTURE
IS CLEAR, VIVID,
DESTINATION AND
IS CLEAR, VIVID, AND

INSPIRING?
INSPIRING?
 GOAL IS CLEAR: TO BECOME ONE OF THE MOST RENOWNED AND
SUCCESSFUL FINANCIAL SERVICES FIRMS IN THE WORLD.

The statement lacks vividness since it does not provide particular facts or a
picture of what success entails.

Using language that stimulates and energizes stakeholders, emphasizing the

organization's greater purpose or possible beneficial impact on people's lives
would elicit emotional resonance and excitement.

5
IN THE MISSION
STATEMENT, YOU
ARE REQUIRED TO
IDENTIFY WHICH OF
THEIN ESSENTIAL
THE VISION STATEMENT, YOU
NEED TO CHECK IF THE FUTURE
COMPONENTS
DESTINATION IS CLEAR, ARE
VIVID, AND
PRESENT
INSPIRING?
AND
MISSING. ALSO,
ATTEMPT TO
UNDERSTAND THE
CORE PURPOSE OF
THE ORGANIZATION.
 Mission statement lacks specificity as to "why" EFU Life is
pursuing these objectives. It eludes answering the guiding
principles organization's operations.
 The statement fails to emphasize what distinguishes EFU
Life from rival companies or what makes its methodology
special.
 The mission statement doesn't provide any concrete,
measurable objectives, it can be difficult to gauge
development or success

7
 BANK AL-HABIB
Vision
To be our customers' most convenientand trusted bank.

Mission

To make banking safe, simple, and pleasant

20XX PRESENTATION TITLE 8

IN THE VISION STATEMENT,
YOU NEED TO CHECK IF
THE FUTURE
IN THE VISION DESTINATION
STATEMENT, YOU
NEED TO CHECK IF THE FUTURE
IS CLEAR, VIVID,
DESTINATION AND
IS CLEAR, VIVID, AND

INSPIRING?
INSPIRING?
The vision statement is relatively clear in its intent, it conveys the goal of becoming
the most convenient and trusted bank for customers.
There is minimal ambiguity about the organization's ultimate objective.

The vision statement lacks vividness. It fails to specify what "most convenient and
trusted bank" means in practice.

The statement lacks a strong sense of inspiration.

Emphasizing a larger purpose and the positive impact on customers and society may
evoke a strong emotional response or excitement among stakeholders.
IN THE MISSION
STATEMENT, YOU
ARE REQUIRED TO
IDENTIFY WHICH OF
THEIN ESSENTIAL
THE VISION STATEMENT, YOU
NEED TO CHECK IF THE FUTURE
COMPONENTS
DESTINATION IS CLEAR, ARE
VIVID, AND
PRESENT
INSPIRING?
AND
MISSING. ALSO,
ATTEMPT TO
UNDERSTAND THE
CORE PURPOSE OF
THE ORGANIZATION.
The mission statement clearly defines the organization's goal of
making banking safe, simple, and pleasant but does not explain
the why, how, or consider the broader stakeholder perspective,
thus missing the underlying values and beliefs driving this
objective.
THANK YOU
Sameer Rehmat

20191-25566

20XX PRESENTATION TITLE 13