BEECH-

NUT
Group 6
 NAMES OF GROUP MEMBERS

46120103 46120106 46120108

Nabila Faradilah Erni Trisna Aprillianti
 WHAT IS BEECH-NUT ?
Beech-Nut is a well-known company in the baby and children's food industry,
primarily known for their baby food and children's food products. They sell various
baby food products such as cereal, fruit puree, vegetable puree and other baby food.

Beech-Nut's ethics case , involving false claims regarding their baby food products,
was multifaceted. The following is an identification of the problem, causes, how to
overcome it, suggestions, recommendations and considerations for changing the
company name:
• Problem
• Causes of Problem Occurrence
• How to overcome
• Suggestions and Recommendations
• Changing Company Name
 PROBLEM

BUSINESS IMPACT ON
CONSUMER ETHICS BABY'S
FRAUD VIOLATION HEALTH
 CAUSES OF PROBLEM
OCCURRENCE!

NON-
LACK OF
PRESSURE COMPLIAN
INTERNAL
FOR CE WITH
OVERSIGH
PROFITS REGULATI
T
ONS
HOW TO OVERCOME?
02
Labeling
Improvements

01 03
Acknowledgmen Honesty
t and Apology Commitment
 SUGGESTIONS AND
RECOMMENDATIONS

EXTERN CONSUM
TRANSPAR AL ER
ENCY OVERSIGH COMPENS
T ATION
CHANGING COMPANY
NAME
Changing the company name is not the
main solution to resolve this ethical
case. Improving business behavior and
practices, as well as improving
reputation with appropriate actions, will
be more important than changing the
name.
THAN
K
YOU