Agenda Style

01 Introduction
History of Balenciaga, Stages of development, Locations

02 Vision
Mission of Balenciaga, CEO, Balenciaga style

03 SWOT
SWOT analysis of company, Competitors and Alternatives

04 Business model
Statistics, Target market
 When the Spanish Civil
Cristóbal Balenciaga opened his first War forced him to close his
boutique in Spain, in 1919 stores, Balenciaga moved to
Paris
1919 1937 1951 1972 1986

reopened under new

ownership

closed (Cristóbal Balenciaga

died )
His manipulation of the waist, in particular, contributed to
"what is considered to be his most important contribution
to the world of fashion: a new silhouette for women
Balenciaga opened his Paris couture house
on Avenue George V

Cristóbal Balenciaga opened his first

boutique in Spain
the Balenciaga mission : luxury clothes
to be worn, not mothballed;
Product that is desirable without losing
its integrity as something practical.
Cédric Charbit is the chief executive of Balenciaga and a member of Kering's
executive committee. He joined Balenciaga as CEO in November 2016

He aims to make the

brand a billion-euro
company. As of May
2018, Balenciaga was
Kering's fastest-growing
brand and Pinault
flagged the company as
on-track to reach its
goal of €1 billion in
annual sales.
Georgian designer Demna Gvasalia is the current designer of Balenciaga (alongside Vetements),
stating that his approach to the brand is to deconstruct something in order to create something else –
“destruct to create.” He cites his work pattern to be influenced by sportswear aesthetics, particularly
focusing on the modernity of comfort, functionality and technicality to create an aesthetically
pleasing image.

Gvasalia's designs of aesthetic

sportsmanship combined with
modern minimalism have placed
Balenciaga as one of the most
successful luxury streetwear
brands.
in 2019, the label's revenue Balenciaga.com attracts a monthly
exceeded € 1 billion (roughly $ unique visitor traffic 3,671,997
1.12 billion). visitors
Since the statistics emerged, the
information has shown that
Balenciaga has followed Gucci
with its € 8 billion (roughly $ 8.9
billion) revenue last year, and
Saint Laurent's €1.7 billion
(roughly US $9 billion) for 2018.

Driven largely by the "Ugly

Sneakers" phenomenon,
Balenciaga's revenue has
boomed to around $2.3 billion
from $17 million in 2001,
according to analyst estimates.
Growing ahead of owner Kering
SA's group average, Balenciaga's
share of sales exceed 10
percent.
 Women between 16-55
Men between 20-55

65% of Balenciaga's
customers are Millennials

fashion-aware
self-confident
wealthy