A

COMPREHENSIVE PROJECT REPORT

On

“A COMPETITIVE ANALYSIS AND

STUDY IN INDIAN TELECOM SECTOR”
Submitted to
GROW MORE FACULTY OF MANAGEMENT

P R E PA R E D B Y:
Name of Student Enrollment No.
Makvana Rakesh Dahyabhai 207130592100

MBA Sem-VI
May 2022
History of Telecom In India
 In early 1881, Oriental Telephone Company Limited of England opened telephone
exchanges at Calcutta (Kolkata), Bombay (Mumbai), Madras (Chennai) and Ahmedabad.

 In the year 1975 Department of Telecom (DoT) was responsible for telecom services in
the entire country after separation from Indian Post & Telecommunication.
 In1995 TRAI (Telecom Regulatory Authority of India) was set up. This reduced the
interference of Government in deciding tariffs and policy making.
 The Government of India corporatized the operations wing of DoT in 2000 and
renamed Department of Telecom as Bharat Sanchar Nigam Limited (BSNL).
Mergers and Acquisitions in Indian
telecom sector
Vodafone – Hutchison Essar Merger
◦ The business stated that it will pay $11.1 billion to acquire a 67 percent stake in Hutchison
Telecommunications International, a subsidiary of Li Ka-Hutchison and now known as Vodafone
India.

Reliance Industries – Infotel merger

◦ Reliance Industries, a company headed by Mukesh Ambani, acquired a 95% share in Infotel
Broadband for Rs. 4,800 crore in June 2010. The company's announcement of its 4G strategy has
already roiled the market.

Vodafone – Idea merger

◦ With more than 400 million subscribers, the combined company would become the biggest operator
in India and overtake Bharti Airtel, which now has more than 260 million people using its network.
Objective of the study
 To analyze competitiveness in Indian telecom sector.

 To study the customers spending pattern (specific to telecom).

 To study the customers perception about the service provider.

 To analyze the shortcomings questionnaire and analysis in the above-

mentioned area of research.
Research Methodology
Research design: Descriptive Research design

Sampling Method: Convenience Sampling

Sample Size: We have decided to take the sample size of 75 respondents from
Himatnagar City.

Data Collection Method: For collection of data, we used primary data collection
method from survey.
Data Analysis
Which mobile connection do you have?

Network Providers
45
Particular Respondents (%)
40

35
Reliance Jio 40
30

25 Airtel 32

20

Vi (Vodafone & Idea) 16

15

10
BSNL 12
5

0
Reliance Jio Airtel Vi (Vodafone & Idea) BSNL
What kind of service you have?

Type of network service

90

80

Particular Respondents (%)

70

60

50 Pre-Paid 84

40

30
Post-Paid 16
20

10

0
Pre-Paid Post-Paid
Rank the following factors which influenced you the most to buy the service of your choice?

Factors influencing to choose network provider

20
Value
Network Brand Expected
Brands Price Added
18 Service Image values
Services
16

14
Jio 9 16 4 10 20
12

10
Airtel 7 7 3 8 17
8

6 Vi 5 4 8 6 12

4
BSNL 13 2 5 8 10
2

0
Price Network Service Brand Image Value Added Expected values
Services
Jio Airtel Vi BSNL
How long have you used the service of that company?

Time period of network used by respondents

25

>1 1-6 6 M– 1
Brands < 1 Year < 3 Year
20 Month Month Year

15 Jio 2 7 13 22

Airtel 1 3 11 13 15
10

Vi 2 3 9 3 12
5
BSNL 2 5 3 9 20

0
>1 Month 1-6 Month 6 M– 1 Year < 1 Year < 3 Year

Jio Airtel Vi BSNL

In general, how pleased are you with your company's network service?
Satisfaction level towards network service provider

25

Very Very
Brands Satisfied Neutral Dissatisfied
Satisfied Dissatisfied
20

Jio 7 23 0 0 0
15

Airtel 3 18 1 0 0
10

Vi 2 13 2 0 0
5

Bsnl 2 14 8 6 0
0
Very Satisfied Satisfied Neutral Dissatisfied Very Dissatisfied

Jio Airtel Vi Bsnl

The waiting time for having my questions addressed was satisfactory.
Degree of satisfaction with the length of time it takes to obtain
answers to inquiries

25

Strongly Somewhat Somewha Strongly

Brands Neutral
20 Disagree Disagree t Agree Agree

15
Jio 0 0 0 2 23

10
Airtel 0 0 0 3 15

5 Vi 0 0 8 5 10

Bsnl 20 0 12 2 0
0
Strongly Disagree Somewhat Neutral Somewhat Agree Strongly Agree
Disagree

Jio Airtel Vi Bsnl

Do you recommend portability for switching network service providers to other people?

Recommedation for switching network service

50

45

40 Particular Respondents

35
Yes 49
30

25
No 26
20

15

10

0
Yes No
Conclusion
 The telecom sector is seeing increased competition. It's time for Indian telecom companies to align

themselves with the new, dynamic business climate as well.

 The success or failure of next-generation communications service providers is determined on the level of

service and the capacity to draw in and keep clients.

 Customers are ready to drop services that fall short of their expectations in today's competitive market.

Customers' ease of switching from one service to another necessitates that supplier operate and provide

services at the best standards available.

THANK YOU