Professional Documents
Culture Documents
2020
Why invest in
Saudi Arabia's
Education
sector?
2
3 KEY REASONS TO INVEST IN EDUCATION IN SAUDI ARABIA
3
3 KEY REASONS TO INVEST IN EDUCATION IN SAUDI ARABIA
Education market is large and Many opportunities for education Government has a clear plan to
attractive investments available develop education locally
• With 8.5 M students, KSA has by far the largest • Several programs to improve education sector in • Education is at the heart of Vision 2030 and
education market in the GCC region. Of these, 0.4 Saudi Arabia are underway, providing strong the government has strong ambitions to
M students are enrolled in kindergartens, 6.3 M in opportunities for private sector participation: develop education in KSA
K-12 institutions, 0.4 M in TVET1 and 1.5 M in – School operators
university programs – Institutional operation services • USD 51 B for education in 2019 represents the
largest budget item for the country and is
• The education system is strongly dominated by • Key players in the education sector have already vastly larger than in peer countries
public sector institutions and KSA currently has the entered the market and successfully collaborated
lowest share of students enrolled in private with the government • Government introduced multiple initiatives to
education in the GCC address historical challenges of education
sector and unlock additional investment
• However, private education in KSA is associated opportunities
with higher quality and demand for private
education is growing, creating strong opportunities • KSA offers a strong set of incentives to attract
for FDI private investors
4
1. Technical and Vocational Education and Training
3 KEY REASONS TO INVEST IN EDUCATION IN SAUDI ARABIA
5
With 8.5 M students, KSA has by far the
largest education market in the GCC region
Three key
reasons make Growing demand for high-quality education
coupled with limited private school offering,
Saudi education generates strong opportunities for FDI
market attractive
6
KSA IS THE LARGEST EDUCATION MARKET IN THE GCC
REGION
8.5
Note: 2018 data for Saudi Arabia, 2017 data for UAE, Oman, Kuwait and Bahrain. TVET students in UAE, Oman, Kuwait and Bahrain not included. 7
Source: GCC STAT 2018, KSA GAStat, Bahrain Statistical Office
TODAY, STUDENTS ARE SPREAD ACROSS DIFFERENT
EDUCATION SEGMENTS…
0.4 1.5
9
Sources: GASTAT, Ministry of Education, TVTC , Team analysis
WHEN COMPARED TO GCC PEERS, KSA HAS THE LOWEST
SHARE OF STUDENTS ENROLLED IN PRIVATE SCHOOLS
Note: 2018 data for Saudi Arabia, 2017 data for UAE, Oman, Kuwait and Bahrain 10
Source: GCC STAT, KSA GAStat, Ministry of Education, Bahrain Statistical Office
TOTAL NUMBER OF INSTITUTIONS
93
Al Madinah
1007 568
Ar Riyad
Ash Sharqiyah
722 Jeddah
Makkah
102
11
Sources: GASTAT, Ministry of Education, TVTC , Team analysis
…Latest Statistics from MoE Riyadh
692
59 110 85
56
5
International schools Foreign schools International programs Academic Tracks Language centers Cultural Centers
12
Sources: GASTAT, Ministry of Education, TVTC , Team analysis
…Latest Statistics from MoE Jeddah
507
67 53 63
28 4
International schools Foreign schools International programs Academic Tracks Language centers Cultural Centers
13
Sources: GASTAT, Ministry of Education, TVTC , Team analysis
…Latest Statistics from MoE Damam & Khobar
330
86 44 84
22 2
International schools Foreign schools International programs Academic Tracks Language centers Cultural Centers
14
Sources: GASTAT, Ministry of Education, TVTC , Team analysis
…Latest Statistics from MoE Makkah
40
17 32
13
15
Sources: GASTAT, Ministry of Education, TVTC , Team analysis
…Latest Statistics from MoE Madinah
41
16 17 19
16
Sources: GASTAT, Ministry of Education, TVTC , Team analysis
HOWEVER, PRIVATE EDUCATION IS ASSOCIATED WITH HIGHER
QUALITY IN KSA AND ITS DEMAND IS GROWING
"International schools in the Kingdom are steadily gaining “The best performing schools, moreover, are private — so
popularity among Saudi students due to parents’ perceptions you get the know-how and performance culture, as well as cost
that their children stand to acquire a more well-rounded efficiency.”
education in these schools despite the high fees."
- Financial Times (Saudi Arabia, cutting its budget, turns to
– Arab News (International schools catch on with Saudis) private schools)
"As per a recent study, 70% of Saudi parents prefer to enroll "However, increasing demand for better quality education
their children in international schools which emphasize in Saudi Arabia has led to an overall increase in the school fee
English proficiency, international curricula, and contemporary charged and majority of schools have hiked their tuition fee by
teaching techniques." around 5.0% for the academic year after attaining the approval
from the Ministry of Education"
- GFH GCC Education sector report
- Forbes Middle East (Saudi Arabia Is Training Its Focus On Its
Education Sector)
17
INCREASE IN PRIVATE SPENDING ON EDUCATION INDICATES
GROWING WILLINGNESS TO PAY FOR PRIVATE EDUCATION
+5% 8.4
7.8
7.2
6.2
18
Source: Euromonitor
AND PRIVATE EDUCATION PROVIDERS IN KSA ARE EXPECTED
TO CAPTURE HIGHER TUITION FEES IN THE FUTURE
+6% +7%
14,290 19,180
12,110 15,770
10,260 12,970
Note: Analysis based on annual growth (2016-2019) of average tuition fees for five international kindergarten and four international schools in KSA 19
Source: School websites, team analysis
FURTHERMORE, LISTED EDUCATION COMPANIES IN KSA
APPEAR TO BE LARGELY PROFITABLE
35 33
32 32
Note: Analysis based on publicly listed companies and large private corporations 20
Source: Capital IQ
3 KEY REASONS TO INVEST IN EDUCATION IN SAUDI ARABIA
21
A VAST RANGE OF OPPORTUNITIES IS AVAILABLE IN THE
SHORT-TERM AND MORE TO COME
22
EDUCATIONAL OPPORTUNITIES IN KSA
General Education Higher Education Institutional operation services Creativity, Culture & Edu Edu Tech
AR/VR content
Music
Kindergarten
Universities
operators
Private universities Transportation Student supplies
Private operators of
Executive& continuous School children Stationary, uniforms,
public kindergartens
education transportation supplies
Special Needs
Education Quality assurance Learning
Admin services
environment HR, admin assistance, 23
Libraries mgmt., IT systems, accounting
healthcare (nursing)
Kindergartens
24
K-12 educational institutions
25
Special needs education
Special
Education Location Kingdom-wide
26
Executive Education & Training
27
Technical & Vocational Training
28
Foreign Universities
29
KEY PLAYERS HAVE ALREADY ENTERED THE MARKET (I/II)
Supported the development of English language TOEFL testing Extensive plays across the Extensive plays across
Saudi Early Learning Standards centers throughout KSA value chain including supplying the value chain including
for early childhood programs content, assessment tools and supplying content, assessment
providing advisory to MoE tools and providing advisory
Provides content through Delivers English courses and Partnered on a JV basis with Provides English language
schools and B2C channels connects Saudi and British National Talents Co. for Training training content and tools
in KSA educational institutions and Education to offer the LEGO
to each other. Provided strategic Education product to students
advise on English language across KSA
training to MoE
30
Source: Team analysis
KEY PLAYERS HAVE ALREADY ENTERED THE MARKET (II/II)
Operates three schools in KSA Operates two schools in KSA, Offers content and resources to Publicly listed KSA investment
with operations in Jeddah and including one on a joint venture private English language holding company; operates one
Riyadh basis with Kingdom Holding Co. schools in KSA school in KSA on a joint venture
basis with GEMS Education
Agency for French Education Operates eight British or Operates two schools in Riyadh Operates a day school following
Abroad supports a number of American schools in KSA. and Dammam following the an American-based curriculum in
French-based schools in KSA A fully local player Indian curriculum Riyadh. Also offers IB programs
31
Source: Team analysis
3 KEY REASONS TO INVEST IN EDUCATION IN SAUDI ARABIA
32
EDUCATION IS AT THE HEART OF KSA VISION 2030
“We will continue to improve and reform our regulations, paving the
way for investors and the private sector to acquire and deliver
services—such as education”—Privatizing government services
33
Source: Vision 2030
Large portion of
annual national
Government budget assigned
commitment
expressed through
Initiatives to unlock
a large budget, opportunities
comprehensive
initiatives and
strong incentives Incentives to attract
private education
providers
34
EDUCATION REPRESENTS KSA'S LARGEST BUDGET ITEM AND
IS VASTLY LARGER THAN IN PEER COUNTRIES
4 3
1
Education Military Health &
social
development
35
Source: KSA MoF, UAE MoF, Times of Oman, Kuwait MoF, Bahrain MoF
MOE IS ADDRESSING HISTORICAL CHALLENGES TO UNLOCK
EDUCATION OPPORTUNITIES FOR INVESTORS (I/II)
2 Teacher The quality of teachers is very low, many not interested New regulation imposing minimum number of
development in progressing their careers through professional professional development training for teachers
development
Establishment of an professional development
center specialized for teacher development
3 Ownership Foreign investors couldn’t have majority ownership in Allowed foreign investors to have majority
private schools ownership in private schools
36
Source: Team analysis
MOE IS ADDRESSING HISTORICAL CHALLENGES TO UNLOCK
EDUCATION OPPORTUNITIES FOR INVESTORS (II/II)
5 Access to Difficult for individuals to launch private schools due to Develop a fund to provide loans to new operators
financing access to capital lacking capital
37
Source: Team analysis
Tech. and General and Supporting
Quality
A structured Funding vocational
training
higher
education
assurance
and wider
system entities
and well
governed
Education
ecosystem Education and training provision
has been
established Private
sector
Pre-K
sector
K-12
schools
TVET
inst.
Higher
ed. inst.
Human
Private capability
sector Institutions development
program
38
MISA supports companies seeking
to invest in KSA Education sector
Deliver licenses
39
Waad Al Shamal
WORLD-CLASS
INVESTMENT NEOM
King Salman International
Complex for Maritime
Industries and Services
PROJECTS Wadi Al-Disah
New Jeddah
Downtown
>110 >$14bn
growing container port
Saudi Arabia has a proven track record in the delivery of mega projects in
partnership with the private sector, with KEC being a leading example.
42
WHY IS KEC ATTRACTING A unique center for living, trading and
GLOBAL INVESTORS? doing business that will address the
growing demand from Al-Madinah’s
residents and visitors
43
WHAT MISA CAN DO FOR YOU
We’re here to facilitate seamless investments in all areas of the Saudi Arabian economy
Whether you’re seeking to expand an Our dedicated account managers are here to support you through
established multinational or are on the the end-to-end investment journey, helping you identify promising
brink of launching a brand new opportunities, assisting with feasibility studies, smoothing the way
venture: we can help. as you commence operations, and much more.
Tailored market and economic Obtaining licenses or permits Helping you overcome any
intelligence Introductions to financing obstacles
Matchmaking and linkage institutions
Organizing site visits Organizing publicity and launch
Assisting in location searches events
Supporting business case development Connecting with recruiting
and feasibility studies agencies
Providing tailored incentives
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WORLD-CLASS INVESTOR JOURNEY
Due to a raft of economic reforms designed with foreign investors in mind, setting up a company in Saudi
Arabia today is both simple and inexpensive.
MISA will support you in every step of the way, ensuring your business gets off to the best possible start.
45
EXPEDITED INVESTOR LICENSING
To obtain MISA’s
license, it only takes
All services and information are
available through MISA’s Business
Center – a one stop shop for 6 key
government agencies
2 documents 3 hours All requests are processed digitally
Reduced from 12 documents Reduced from 3 days
Post-registration documents
required to commence
business: Tax certificate Commercial registration
Social insurance Chamber of Commerce certificate
Labour certificate Municipality certificate
K-12
UNTAPPED
Technical & vocational training
The private sector currently accounts for only 12.6% of a $37.2bn market, 15.7%of 7.7m Higher education
students, and 18.3%of 36,461educational institutions in Saudi Arabia. Significant demand for Special education
private education is being driven by population growth and a desire for high -quality
education.
Top education ecosystem service
REFORMS
In addition to allowing 100% foreign ownership in 2018,Saudi Arabia has undertaken a Teachers Training and Licensing
number of initiatives to encourage private investment, including subsidies for KG and Transportation such as School transportation services .
nursery schools, school construction financing, and PPPs.
Catering such as Food and beverage services dedicated for
GROWING schools and universities.
Driven by increasing global mobility, Hajj visitors are expected to rise from 2m to 5.4m by People sourcing, development & quilt y assurance such as
2030 at a rate of 6.2% per year, while Umrah visitors are expected to grow from 6m to 30m recruiting, training and management of leaders, teachers,
at a rate of 7.6% per year. faculty and trainers. also for Student tutoring & test
preparation and teacher and student assessment.
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KSA offers a wide range of incentives to investors
1 2 3 4 5
Export credit
Energy Financial
financing, Loan Customs duty
& utilities incentives
guarantee, programs exemption
enablement for R&D
insurance
6 7 8 9 10
Source: Saudi Fund for Development, Industrial Clusters, Saudi Technology Development And Investment Company, Saudi Customs, Ministry of
Commerce and Investment, Public Investment Fund, Saudi Industrial Development Fund, The Arab Fund for Economic and Social Development, General 49
Authority of Zakat and Tax, Passport General Department
1
Working capital Short-term loan (up to 12 • Existing SIDF clients only • Saudi
financing months) provided to • Companies facing working capital Industrial
existing clients to fund shortage Development
L projects’ operational • Targeted at companies: Fund
expenses – With limited access to bank
financing
– Undergoing growth
Loan program Loans and facilities • The fund must take into consideration when Arab monetary
for economic offered lending to Arab countries: fund
development to help address – Fairness and equal opportunity of access to
and reform in overall balance of Fund’s loans
Arab countries payment deficit of – Safeguard of the Fund’s ability to maintain
member countries; its continuity in growth
include 4 types of – Ensure that the resources it lends are used
loans that vary in safely by borrowing members who must
size, terms have the ability to meet their obligations
and maturity
Political and Insurance schemes and • Investment insurance for investments • The Arab
commercial risk guarantees to encourage in an Arab country, the investor shall investment
insurance for investments in Arab not be from the same country of the and export
investments and countries, and enhance investment credit
export credit inter-Arab trade and Arab • Export credit guarantees for exports guarantee
guarantees exports worldwide to/from Arab countries corporation
Equity and debt Offers different financing • Prospective member country should: • Islamic
financing for schemes to support – Be a member of the Organization development
enterprises and investment capital of of Islamic Cooperation (OIC) bank
productive projects, grants loans to – Pay its contribution to the capital
projects in enterprises and productive of the Bank
member projects, and accepts – Be willing to accept such terms
countries deposits to mobilize and conditions as may be decided
financial resources in upon by the bank’s board of
accordance with the governors
provisions of Islamic law
P Pending official announcement
Source: Responsible entities reported in the table 56
Note: information dated July 2019 L For local investors only
5
Tamheer Employment
program subsidy program for upskilling
On-the-job training program for Saudi HRDF to provide a subsidy of 30% of the Saudi
graduates salary for the first year (40% for females, and
• To provide financial support of SAR higher in remote regions)
3,000 per month during the 3 to 6
months long period of training, and Conditions to apply
occupational hazard insurance • Saudi national
• Age between 18-60
Conditions to apply • Employee’s monthly salary should be
• Saudi national (or foreign national between 4,000 and 10,000 SAR
with Saudi mother)
• With bachelor, master or PhD
degree
• Currently unemployed and not
employed for the
past 6 months
• No previous participation in
Tamheer program
Professional Doroob
Certification Support Program program
Aim is to enable the Saudi workforce to Comprehensive program involving electronic
obtain professional certificates learning courses
accredited in several professional fields • Aim is to obtain certificates approved and
required by the labor market, e.g., recognized by the main companies
• CMMP, CIT, PMP,…etc.,
Priority in the direct employment for the
HRDF to provide reimbursement for certificates holders
training costs, and test fees • Providing also the opportunity of benefiting
from the on-the–job training program
Conditions to apply
• Saudi national Conditions to apply
• Certificate to be accredited by • Saudi national
HRDF
• Certificate to be valid and not
expired
• Maximum reimbursement: 2
certificates for
each person
Source: Human Resources Development Fund (HRDF) P Pending official announcement
Note: information dated July 2019 60
L For local investors only
8
Ecosystem
• Industrial and economic cities setup to grow local regions
and to contribute in diversifying the national economy Saudi Industrial
– Many of those to create cluster-effects, leveraging Property Authority
synergies and fostering the overall system
productivity Detailed on the following page
Industrial Clusters
Land & Loan Joint offering with 61
Note: information dated July 2019
Saudi Industrial Development Fund
8
290 km of roads
connected 2 technology zones 6 training centers
Government
procurement law P
Entities affected
All RfPs from:
• Governmental entities (e.g.
Ministries, Agencies, regional/ Local content Local content Local content
local entities) pricing preference weighting minimum threshold
• Semi-governmental entities1
• Local products receive • Scoring criteria gives • Minimum local content
a 10% price preference preference to listed percentage is set for
over foreign products companies and bids different sectors
with higher local
content
Timeline
• Published after Ramadan
• Gradually enforced (planned to be
fully in force by 2020)
1. Detailed list of products and semi govt. entities that will be affected by the regulation
P Pending official announcement will be published at the same time as the new regulation
Note: information dated July 2019 63
L For local investors only
10