PRESENT

DATA ANALYTICS
&
WEB ANALYTICS
GAURAV V GUPTA.
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What is Data Analytics?

Data analytics is the science of analyzing raw data

To make conclusion about that information.
Many of the techniques and process of data analytics
have been automated into mechanical processes and
Algorithms that work over raw data for human cunsumption.
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Explain Data Analytics in Business:

Data analytics is the science of analyzing raw data

To make conclusion about that information.

Data analytics help a business optimize its

performance,perform more efficiently,maximize profit,or
make more strategically –guided decision.
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Types of Data Analytics :

Descriptive analytics.
Diagnostic analytics.
Predictive analytics.
Prescriptive analytics.

There are 4 types in Data Analytics

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1:Descriptive analytics:
It gives us only insight about whether everything is going well or not in
our business without explaning the root cause.

2:Daignostic analytics:

Diagnostic analytics explain the root cause behind the

Outcomes of descriptive analytics.
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3:Predictive analytics:
By utilizing various statistical and machine learning
Algorithm to provide recommendation and provide
Answer to questions related to what might happen in the
future,that cannot be ans by business intelligence (BI).

4:Prescriptive analytics:
You can use prescriptive analytics to advice users on
possible outcomes and what should they do to maximize
their key business metrics.
Data Mining: 7

Data Mining in business is the process of turning raw data into

useful information by identifying hidden pattarns and trends.
Various tools help businesses in parsing large data volumes in
Batches to pull out important information.this information then helps
businesses to fine-tune strategies,increase revenue
,reduce cost,effective marketing,enhance customer relationship,mitigate
risk, and much more.

Data warehousing:
A data warehouse is a type of data
management system that is design to enable and support
business intelligence(BI)activities,especially analytics. Data
warehousing are solely intended to perform queries and
analysis and often contain large amounts of historical data.
Big data analytics: 8

Big data analytics describe the process of uncovering trends,patterns

and correlations in large amount of raw data to help make data-
informed decision. This processes use familiar statistical analysis
technique like clustering and regression and apply them to more
extensive datasets with the help of newer tools.
 WEB ANALYTICS. 9

What is Web Analytics:

Web analytics is the process of collecting,analyzing,

And reporting on data about the traffic and usage pattern
Of a website.It helps business understand how their website
Is being used and how to optimize it to improve the user
Experience and achive business goals.
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Setting business goal:
defining the key metrics that
will determine the success of your business and websites.

Collecting Data:
Gthering information statistics and
data on website visitors using analytics tools.

Processing Data:
Converting the raw data you have
gathered into meaningful ratios,KPIS,and other
information that tell a story.
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Reporting Data:
Displaying the process data in an
easy-to-read formula.

Developing on online strategy:

creating a plan to optimize
the website experience to meet business goal.

Experimenting:
Doing A/B tests to determing the best way
to optimize website performance.
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