Tyler, The creator

Richard Dyer’s Star Theory

• Richard Dyer’s Star Theory is the idea

that stars and celebrities are constructed
by institutions in order to make money;
stars are built to target a specific
demographic and usually have a unique
selling point (USP) in order for them to
make more money and stand out from
other stars.
Background info
• Tyler Okonma (born March 6, 1991) is Tyler,
The Creator, an American rapper, record
producer, director, fashion designer, and the
head of his own independent record label, Odd
Future Records. He is the leader of Los Angeles,
California, USA hip-hop collective Odd Future
Wolf Gang Kill Them All (OFWGKTA). Since his
first recordings debuted on The Odd Future
Tape in 2007, he has rapped on, and produced
for, nearly every OFWGKTA release.
Recent albums
In 2011, he created the fashion label
Golf Wang which is inspired by skater
culture, hip hop, and sneaker culture
producing skateboards, sneakers, and
clothing apparel. In 2012, he founded
the yearly music festival Camp Flog
Gnaw. In 2013, he released his third
album, Wolf in which once again
featured his Odd Future collaborators
and some of his musical heroes such as
Erykah Badu and Pharell Williams. The
follow up to Wolf, 2015’s Cherry Bomb,
also featured Williams and other big
artists such as Lil Wayne, Kanye West,
Charlie Wilson, and Schoolboy Q.