SmartBuds

Sanjay Mondal
Ashish Kumar Gautam
 Product Overview
 Wireless earphones with Bluetooth 5© connectivity
 In built memory for storing audio files (2/4/8/16 GB)
 Easy 3 button control (Play/Pause/Call, Next, Previous)
 SmartBud compatible multiport jack
 18-24 hrs. battery life
 Sweat and dust resistant with a warranty of 2 years

One-stop solution for all your digital audio needs

 Product Applications
 Gyms
 Seminars and talks
 Class to deliver lectures
 Office for video and conference calls
 Travelling to listen to GPS navigations
 Listening to movies and videos on electronic devices
 Listening to music and answering calls even in crowded and
noisy places
 Target Audience
 Almost all age group can use it for listening to music and movies
on various electronic devices; and to make and answer phone
calls
 Fitness enthusiast
 Speakers, teachers and students
 Corporate personnel
 Music composers, singers, DJs, gamers etc.
 For binaural immersion experience in audio visual presentations
in museum, zoos, planetarium etc.
 Competitors
 Several competitors exist in market with similar but not all
features
 Some top competitors include Bose, Sennheiser, JBL Sony,
Skullcandy, Boat, Kleider, Zebronics, AMX etc. with prices
ranging from ₹1,000 to ₹25,000
 The USP of SmartBud is the SmartBud compatible multiport
jack which can be plugged in any non-
bluetooth compatible audio output device
The price range for SmartBuds is kept at
₹3,000- ₹10,000
 Market Analysis
 Almost all of the youth, working class and the ones into music
and travelling can be considered as a potential consumer
 Several Museums, Zoos and Planetariums can use it for AV
presentations
 Marketing Strategy
 Push strategy-availability in stores
 Product counter in electronic product stores
 Pull strategy-Ads on bill boards and near gyms, colleges and
corporate areas
 Free product use in business class in flights
 Free product use in museums, zoos and planetariums
 Free demo for professionals into singing, music composing,
gaming, regular public speaking etc.
 Integration with music, gaming and seminar events