DR. Neeta V.

Shah
Professor & Head( DMT)
SRKNEC
WHAT IS AN ATTITUDE?
Attitude is a state of mind
Your attitude is your mind-set
It is the way you look at things
mentally
They indicate one’s feelings either
favorably or unfavorably to persons
objects and or events
ATTITUDE DEFINED……..

Attitude is defined as the persistent

tendency to feel and behave in a
particular way towards some objects,
persons or events
ATTITUDES ARE EVALUATIVE STATEMENTS

Attitude reflect how one feels about

something
Ex. When someone says “I like teaching”
he/ she is expressing his attitude about
his work/Profession
HOW ATTITUDE WORKS
It is a cognitive and affective evaluation that
predisposes a person to act in a certain way

Cognitive
(thoughts)
Affective
(feelings) BEHAVIOUR
(actions &
reactions )
THREE COMPONENTS OF
ATTITUDES?

Cognitions (Thoughts, Beliefs &Values)

- My job is interesting
Affections (Feelings & Emotions)
- I love my job
Behaviour ( Actions and reactions)
- I am going to get to work early with
a smile on my face- my intention to act
WHAT ARE THE SALIENT FEATURES ABOUT
ATTIUDES?

Attitudes are related to feelings and beliefs

about people
Attitude is a response to persons objects or
events
Attitudes affect behaviour positively or
negatively
Attitudes undergo changes
Attitudes affect perception, and in turn,
behaviour
HOW ATTITUDES ARE FORMED- DIRECT LEARNING AND
SOCIAL LEARNING

Attitudes are not inherited

They are acquired or learned by people
from the environment in which they
interact
The formation of attitudes is broadly
classified in to two sources namely
1. Direct experience
2. Social Learning
PROCESS OF LEARNING ATTITUDES FROM
OBSERVATION- DIRECT LEARNING

One’s direct experience with an object or

person serves as a powerful source for his or
her attitude formation
In other words attitudes are formed on the
basis of one’s past experience in concerned
object or person
PROCESS OF LEARNING ATTITUDES FROM
OBSERVATION- SOCIAL LEARNING

In social learning a person acquires

attitudes from his or her environment in an
indirect manner.
The process of deriving attitudes from
family peer groups religious organizations.
and culture is called social learning.
They acquire it mainly by observing their
Role models.
PROCESS OF LEARNING ATTITUDES FROM
OBSERVATION- SOCIAL EARNING
Attention – (focus on something )

Retention – ( what observed must

retained )

Reproduction – (Behaviour must practiced

again & again)
Motivation – ( learner must be motivated
to
ROLE OF CULTURE IN ATTITUDE
FORMATION

Culture plays a definitive role in the formation of

attitudes

Ex- Indians earn for future requirements

Americans for that matter earn to enjoy the present

THREE TYPES OF JOB RELATED ATTITUDES

Job satisfaction - Individual’s pleasurable or positive

emotional state toward his job

Job Involvement - the degree to which people

immerse themselves in their jobs - It is identifying
with one’s job

Organizational commitment - it is about employees

loyalty towards their organizations - It is identifying
with one’s organization
 JOB SATISFACTION IS RELATED WITH FIVE
SPECIFC JOB DIMENSIONS
PAY

WORK ITSELF

PROMOTIONAL OPPORTUNITIES

SUPERVISION

CO-WORKERS
 JOB INVOLVEMENT

It is the degree to which employees

immerse themselves in their jobs, invest
time and energy in them and consider work
as central part of their overall lives

Such employees tend to be high

performers
 ORGANIZATIONAL COMMITMENT
It is an attitude about employee’s
commitment to the organization

It is the process by which an employee

identify with the organization and and want
to maintain membership with the
organization
WHAT IS A POSITIVE ATTITUDE
Attitude is the way you communicate your
mood to others

The way you perceive the world and your

position in it directly affects your dealings with
others

A positive self image will reinforce and

improve both professional and personal
relationships
ATTITUDE IS YOUR MENTAL FOCUS ON THE
OUTSIDE WORLD

Like using a camera you can focus or set your mind

on what appeals to you

You can see situations as either opportunities or

failures

Examples
A hot summer day may be beautiful or ugly
A departmental meeting is either interesting or boring
ARE YOU AWARE OF THIS?
When you are optimistic and anticipate successful
encounters you transmit a positive attitude and
people usually respond favorably

When you are pessimistic and expect the worst your

attitude is often negative and people tend to avoid
you

Quite simply you take the picture of life you want to

take
EMPHASIZING THE POSITIVE AND DIFFUSING
THE NEGATIVE
Emphasizing the positive and diffusing the negative is
like using a magnifying glass

You can place the glass over good news and feel
better or you can magnify bad news and make
yourself miserable

Magnifying situations can become a habit

if you continually focus on difficult situations the

result will be exaggerated
A BETTER APPROACH
Imagine you have binoculars

Use magnifying end to view positive things

Use the other end whenever you encounter negative

elements to make them appear smaller

Once you know to highlight the positive you are on

the right road
Challenge!
Push the negative factors to the outer perimeter of
your thinking

Those who will learn the trick will reflect it and

others will notice it
Challenge!
Of course! No one can be positive all the
time

Excessive optimism is not realistic

Positive attitude is not an act. It must be

genuine
 HOW TO MEASURE ATTITUDES
Self- Report

Indirect tests

Direct observation Techniques

Psychological Reaction Techniques

Employee Attitude Survey Sample

Please indicate your agreement with each of the

following:
1. Senior leaders behave ethically.

2. My college values its employees.

3. There are sufficient learning and development

opportunities available at my college.
Contd.-
4.I am proud to say that
I work for my college

5. I believe my college is
committed to creating a
diverse environment
 HOW TO CHANGE ATTITUDES
Filling in information Gap

use of fear

 Resolving Discrepancies

Impact of peers

The co-opting approach

contd.-
Choose to be happy.

 Look at the bright side of life.

 Choose to be and stay optimistic.

 Find reasons to smile more often.

Have faith in yourself and in the Power of the Universe.

 Contemplate upon the futility of negative thinking and

worries.
contd.-
 Associate yourself with happy people.

Read inspiring stories.

 Read inspiring quotes.

 Repeat affirmations that inspire and motivate

you.

 Visualize only what you want to happen.

Learn to master your thoughts.

Identify week links & work on them.
 Manage your emotions
Self- Management
 Attitudinal & behavioral Training Programmes
Busy bees don’t have time for tears.
 Maintain Hobby
Spare time for your self
 Accept your self as you are.
Avoid ‘Old Dog Syndrome’
ALL THE BEST!!!!!!!!!!!!!!!!