PLANNING DIRTY

THE FRAMEWORK
FACTORY
 A strategist’s value is not in making frameworks
but the material that goes on the canvas.

Here’s 20 frameworks to inspire and save you time

Julian Cole
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 OFF THE LINE

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PHASE 1 PHASE 2 PHASE 3 PHASE 4

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 AFTERSHOCK

STEP 1 STEP 2 STEP 3 STEP 4 STEP 5 STEP 6 STEP 7

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CIRCLE OF LIFE

TASK 1 TASK 2
VENN DIAGRAM

LOREM IPSUM
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LOREM IPSUM LOREM IPSUM

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 GEAR AND COGS

BRAND BUILDING

MEDIA
MEDIA 4
1 APP DOWNLOAD
OFFER 1

MEDIA MEDIA
2 3

PERFORMANCE

OFFER 2
OFFER 3
 TWO SIDES

ONE SIDE OF THE SITE OTHER SIDE OF THE SITE

MEDIA
MEDIA 4 SITE
1

MEDIA
2 MEDIA
3
ECOSYSTEM

POP CULTURE
INFLUENCERS

ACTIVATION HYBRID GIFS CONTENT

FB PARTNERSHIP

SEARCH

REACTION RESPONSE
FB VIDEO YOUTUBE

DIGITAL EXTENSION
 BREADCRUMBS

STEP 1 STEP 2 STEP 3 BIG STEP STEP 5 STEP 6 STEP 7

SOLAR SYSTEM 100

AMAZON

200 COMPLEX

TWITCH.TV

UBISOFT
WORLDSTAR
FACEBOOK

UNILAD
IMGUR
REDDIT

DAILYSNARK PANDORA

SOUNDCLOUD

ESPN
VOX MEDIA

WIKIPEDIA
RICOCHET

Execution

Execution

Execution

Execution

FOURTH OFKEY EVENT

JULY
 PHASED OUT
PHASE 2
Activity 3
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Q2 Q3 Q4 Q1
 ROLLER COASTER

Context Launch During Post

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Tues Wed Sat Mon Wed 10th

ANNUAL VOLCANO

VIDEO MEDIA KPI DESIGN SKIP THE BOOK AUDIO

REWIND TRUTHS GUIDE SCHOOL SKIP

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
UNDERNEATH
MEASURE

Q1 Q2 Q3 Q4

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 KEY CAMPAIGN
BLUEPRINT MOMENTS
KEY CAMPAIGN
MOMENTS

BUDGE
COMMS TASK ASSET T
$220M

MAY JUN JUL AUG SEP

CHANNEL/PROGRAM $20M

CHANNEL/PROGRAM $40M
AWARENESS

CHANNEL/PROGRAM $120M

CHANNEL/PROGRAM N/A

CHANNEL/PROGRAM $25M
REASONING

CHANNEL/PROGRAM $12M

PURCHASE CHANNEL/PROGRAM $3M

 ROLL OUT

Campaign Roll Out

Tasks Tactics
Tues Jan 26th Wed Feb 3rd Sat 6th Mon 8th Wed 10th

CONTEXT
- Influencer Content - HYBRID GIFS CONTENT
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($150k)

- FB Film Customized FB VIDEO

($50k)
LAUNCH
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- Youtube Film YT FILM LAUNCH

REACTION RESPONSE
Twitter real time
reaction gifs ($100k)
DURING INFLUENCERS
Amplification
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Influencers ($100k)

Activation on the ACTIVATION

broadcast (N/A)

YOUTUBE PARTNERSHIP
Youtube Partnership
POST
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Digital Extension Idea

($150k) DIGITAL EXTENSION
 5 PHASES

PHASE 1 PHASE 2 PHASE 3 PHASE 4 PHASE 5

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