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Differences and Similarities Between Games and Gamification: Nikita Lyalin Marketing
Differences and Similarities Between Games and Gamification: Nikita Lyalin Marketing
Nikita Lyalin
Marketing
Structure
Case study
Conclusion
Definition
.
.
.
.
.
.
What is gamification?
Based on games
Is a type of data collection:
- badges
- social surveys
- social media
Similarities between games
and gamification
Engagement
Commercial gain
Change in behaviour
Game elements
Similarities between games
and gamification: game
values
Self-discovery value
Transcendent value
Narrative value
Knowledge value
Differences between games
and gamification
Win/lose state
Intrinsic vs extrinsic value
Play vs participation
Design processes
The outcomes in terms of user data and behaviour
Case study
.01 .02
.03 .04
Adamou, B. (2018). Games and gamification in market research: Increasing consumer engagement in research for Business
Kapp, K. M. (2012). The gamification of learning and instruction game-based methods and strategies for training and Education.
Pfeiffer.
Palmer, C., & Petroski, A. (2016). Alternate reality games: Gamification for performance. CRC Press.
Starbucks®. Starbucks Coffee Company. Retrieved May 22, 2022, from https://www.starbucks.com/rewards
Thank you
for attention
Differences
and similarities between
games
and gamification
Nikita Lyalin
Marketing