HISTORICAL BACKGROUND OF

CEBUANO LITERATURE
(SUGBUANONG KATITIKAN)
 I. Pre-colonial/ Ancient
 Paganism
 Orature (Oral Literature)
EARLY POETIC FORMS:
Example: -garay (verses) -harito (shaman’s prayer)
- yam-yam -tigmo (riddles)
- sanglitanan (proverb) -balitaw (debate, balak,
sayaw)

gift of gab (skill of talking)

-an extemporaneous poetic debate between a
man and a woman that is sung and danced simultaneously
 HARITO
Kining among lanhan
Inyo untang panalanginan
Aron sa kaayuhan sa akong ginsakpan
Maluoy dili ninyo kuhaan, kining akong ginsakpan
Labing maayo nga inyong dungagan
Sama niining kadaghan
 II. Spanish Colonial Period
INFLUENCES
 Calendar
 drama (moro-moro - linaw)
 cenaculo/pasyon

 Focus on Social Realism in the Society

 Manila Imperialism- their main concern and focus was Manila only.
Social Realism- is an artistic movement that depicts the daily struggles of the
working class.
Realism- a style of painting that depicts the actuality of what the eyes can
see.
 III. American Colonial
Period
• Cebuano Literature- refers to the body of oral and written literature
speakers of Cebuano, the mother tongue of a quarter of the country’s
population who lives in CEBU, BOHOL, SIQUIJOR, NEGROS ORIENTAL
and other parts of LEYTE and MINDANAO.

• While the majority of Cebuano writers are from the Visayas and Mindanao
region,,, the most recognized Filipino outlet for them, including the BISAYA
Magasin, is based in Makati City in Metro Manila, while there is also a lovely
Cebuano community of writers in the language which is based outside the
country, Cebuano Literature, therefore, encompasses not only those Visayas
and Mindanao-based writers writing in Cebuano, but all written output in
Cebuano, wherever its source.
 Linambay (desensitizer) with the moro-moro
 Moro-moro -a play that became popular in the Philippines during the
Spanish colonial period where the Moros were portrayed as perpetual
villains who always lost to Christians in the end. It depicts battles, in a
rather comedic way, between Christians and Moros as Muslims in the
Philippines prefer to be called.
 Vicente Sotto Sr.- Father of Cebuano Literature
 1902- Gugma sa Yutang Natawhan (Love For One’s Own Country)
 The Pulahanes- The Reds (Teatro Junquera)

Actors
 MAMING (1901) by Sotto- was a story of a devoted Catholic couple, who
were so obedient and respectful to the men of the church resulted to the
seduction of their daughter to a Spanish friar. The story caught the attention of
the public as it reflected the realities of that time.
 First example of sugilanon and later into the sugilambong
 He attacked the decadent forms of linambay
 LINAMBAY- refers to the Cebuano-Visayan version of the
Tagalog moro-moro or komedya
 GUGMA SA YUTANG NATAWHAN-Sotto was charged for
sedition for this work as it was perceived to have encouraged the
assassination of pro-American collaborators.
 January 1, 1902- Played at Teatro Junquera, played by the
THE PULAHANES
 Two More Plays were written by Sotto:
 ELENA- which deals of a girl’s love for an insurrecto

 AURORA- which deals with a scandal involving the priests and nuns of the
Colegio dela Immaculada Concepcion
 III. American Colonial Period
 1901- ANG SUGA- the 1st Cebuano newspaper had its first
issue on June 16, 1901. It was published by Don Vicente
Yap Sotto, the Father of Cebuano Journalism, Language
and Literature. His grandson and namesake, Vicente Castelo
Sotto III more known as Tito Sotto also became a man of
arts, having wrote songs, among them "Magkaisa" which
became the theme song of the 1986 People Power Revolt.

 Opened the eyes of the public to the fact that the Cebuanos
could actually express their sentiments in their own
language.
“PAG-IWAG SA MATA SA KATAWHAN NGADTO SA DALAN SA KAHAYAG UG
KAGAWASAN” (MOTTO)

-They had to be brave from the Spanish

*BISAYA- magazine which became the avenue for Cebuano writers

-circulated on a national and local
 IV. MARTIAL LAW YEARS (1973-
1980)
 No serious literature
 censored
 BOMBA Films proliferated
 v. Contemporary Period/ Modern
FLOURISHING OF LITERARY WORKS:
 1934- 1ST short story writing contest
 Marcel Navarra- Toyom Carcar
-Father of Modern Cebuano Writing
-”Ug Gianud Ako” (“ And I Was Carried Away”)-about a
modernist woman
-wrote 80 short stories in 20 years
TWO GROUPS:
 LUDABI- Lubas sa Dagang Bisaya (40-70 years old)
 BATHALAD- Bathalan-ong Halad sa Dagang- penmanship
 -godly; batan-ong panuwat ages 16-up
THANKS!
Any questions?
You can find me at
» @username
» user@mail.me
2.
EXTRA RESOURCES
For Business Plans, Marketing Plans, Project
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TIMELINE
Yellow is the color of
Blue is the colour of the Red is the colour of Black is the color of gold, butter and ripe White is the color of milk Blue is the colour of the
clear sky and the deep sea danger and courage ebony and of outer space lemons and fresh snow clear sky and the deep sea

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Yellow is the color of White is the color of milk Blue is the colour of the Red is the colour of Black is the color of Yellow is the color
gold, butter and ripe and fresh snow clear sky and the deep sea danger and courage ebony and of outer space of gold, butter and
lemons ripe lemons
ROADMAP
Blue is the colour of the Red is the colour of danger Black is the color of ebony
clear sky and the deep sea and courage and of outer space

1 3 5

2 4 6

Yellow is the color of gold, White is the color of milk Blue is the colour of the
butter and ripe lemons and fresh snow clear sky and the deep sea
GANTT CHART
Week 1 Week 2

1 2 3 4 5 6 7 8 9 10 11 12 13 14

Task 1

Task 2 ◆

Task 3

Task 4 ◆

Task 5 ◆

Task 6

Task 7

Task 8
SWOT ANALYSIS
STRENGTHS WEAKNESSES
Blue is the colour of the Yellow is the color of
clear sky and the deep sea gold, butter and ripe
lemons

Black is the color of White is the color of milk

ebony and of outer space and fresh snow
OPPORTUNITIES THREATS
BUSINESS MODEL CANVAS

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
Insert your content Insert your content Insert your content Insert your content Insert your content

Key Resources Channels

Insert your content Insert your content

Cost Structure Revenue Streams

Insert your content Insert your content
FUNNEL

AWARENESS Insert your content

DISCOVERY Insert your content

EVALUATION Insert your content

INTENT Insert your content

PURCHASE Insert your content

LOYALTY Insert your content

TEAM PRESENTATION

Imani Jackson Marcos Galán Ixchel Valdía Nils Årud

JOB TITLE JOB TITLE JOB TITLE JOB TITLE
Blue is the colour of the clear Blue is the colour of the clear Blue is the colour of the clear Blue is the colour of the clear
sky and the deep sea sky and the deep sea sky and the deep sea sky and the deep sea
 COMPETITOR MATRIX
HIGH VALUE 2

Competitor
Compet
itor
Our company

Competitor

HIGH VALUE 1
LOW VALUE 1

Competitor

Competitor Competitor

LOW VALUE 2
WEEKLY PLANNER
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

9:00 - 9:45 Task Task Task Task Task Task Task

10:00 - 10:45 Task Task Task Task Task Task Task

11:00 - 11:45 Task Task Task Task Task Task Task

12:00 - 13:15 ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time

13:30 - 14:15 Task Task Task Task Task Task Task

14:30 - 15:15 Task Task Task Task Task Task Task

15:30 - 16:15 Task Task Task Task Task Task Task

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