INDOFOOD

COMPANY SWOT
ANALYSIS
Yopie Pujianto
2020210429
◦ Strength
◦ 1. Typical Indonesian taste
◦ 2. Has many subsidiaries
◦ 3. Many awards and rewards are obtained

◦ Weakness
1. Too many brands were issued
2. Unfulfilled market demand
Opportunities
1. Market growth continues to
increase, both among the lower,
middle and upper classes
2. Market segmentation that is
not too significant

Threats
1. Increasing competition due to
similar products and more
innovative marketing.
2. Do not focus on one type of
product
3. Continue to be faced with new
competitors with the same type
of product
THANK YOU