Creativity and Innovation

Discussion Session #20

To strive and thrive you need
creative ideas
 ….downsizing tends to make us timid
when we need to be bold
 ….the creative employees are the ones
that will survive
The Creative Process
1. The work environment
2. Traits
3. The four step creative process
4. Brainstorming
5. Divergent thinking
The Creative Process
…..is anything but orderly
…..has no respect for time
The Creative Process
1. The work environment
2. Traits
3. The four step creative process
4. Brainstorming
5. Divergent thinking
1. The environment that supports
creativity….
 The size of the team is critical
 Think about where you come up with your
more creative ideas
 A passion for what they were doing, a
genuine respect for others’ ideas
The Creative Process
1. The work environment
2. Traits
3. The four step creative process
4. Brainstorming
5. Divergent thinking
2. Traits of creative people
 Simply believing you’re creative
 Curiosity
 Confidence
 Courage
 Constancy
 They understand the creative process
itself
The Creative Process
1. The work environment
2. Traits
3. The four step creative process
4. Brainstorming
5. Divergent thinking
3. The 4-step Creative Process

1. Preparation
2. Incubation
3. Inspiration
4. Verification
Preparation
 Gather data
1. Subject-specific
2. Divergent
Incubation
 Steps to achieve “alpha state”
 Close your eyes
 Slow, deep breaths
 Focus on a single image
Inspiration
 Be prepared to act
 Don’t waste a good idea
Verification
Ideas are common…..

…it takes more than merely a good idea

Evaluation Questions
Use:
A. Strongly agree
B. Agree
C. Disagree
D. Strongly disagree
E. Don’t know

1. I found the presentation of material easy to understand.

2. This Advantage session increased my knowledge on the subject
presented.
3. I will be able to use some of the information from this Advantage
session in the future.
4. The presenter was well prepared for this Advantage session.
5. This presentation should be repeated in future semesters.