Pregrado

SESIÓN 02:

Market Analysis: Market study, market segmentation,

negotiation strategies (buyers and suppliers),
competition in the foreign country, substitute products,
Access barriers.
MARKET ANALYSIS

Analysis of the Business Environment:

Evaluate which institutions or companies work in the same

sector, analyze with which of these institutions you can make
strategic alliances, agreements or other actions that favor
them.
POTENTIAL MARKET ANALYSIS

• Number of people in the area to sell the product.

• Number of people who buy the product in the area
(potential applicants).
.
• Establish the amount they buy per period.
• Establish the number of products to offer.
MARKET SEGMENT: TARGET AUDIENCE

They are the logical decomposition and grouping of customers,

customer needs, or products. They can also be called niche
markets
EVALUATE MARKETSEGMENTATION
COMPETITIVE ADVANTAGE

They are conditions that allow a company or country to produce a

. good or service of equal value at a lower price or in a more
desirable manner.

It allows you to build brand loyalty and attract a wider audience.

COMPETITION ANALYSIS
PRODUCT OR SERVICE STRATEGY

Everything that the client will obtain when buying the products
or services (advantages, benefits, after-sales services,
guarantees, etc.). We highlight the advantages and differential
benefits with reference to the products of the companies or
businesses of the competition.
DISTRIBUTION STRATEGY (PLACE)

The aspects to consider in relation to sales mechanisms

(direct sales, with distributors, delivery, etc.) are listed in
a concrete way.
 PRICE STRATEGY

what will be the price of the product?

How is determinate the Price?

Is it an introduction Price or define price)?

PROMOTION STRATEGY

How much money will be invested in these activities?

What will be done to promote the business?