SWOT Analysis

Strategic
Management

Group 4

October 2023

1
 Agenda

1 6
Tool Class activity
2 5
Framework
3 4 Some TIPS

Analyze
Process
Outputs

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 Introduction: SWOT is a Tool

A tool that assists organizations in drafting strategic plans and decision

making by gaining better insights about the internal and external
business environment (Phadermrod et al., 2019, p. 194).

3
 Introduction: SWOT is a Framework

Framework used to analyze internal and external environment factors

Strengths Weaknesses

Internal factors that gives advantage or leverage over others. Internal factors that are barriers to an organization’s success

Opportunities Threats

External factors that are available to be leveraged for growth External factors that are identified as existing or potential
and development risks to an organization’s success

4
(Stumbles, 2023)
 Introduction: SWOT is a process

Review and
Internal External Build SWOT Develop Create
Present
Analysis Analysis Matrix Strategy Action Plan
Outcomes

5
(Stumbles, 2023)
 Internal Analysis

Some factors to consider when analyzing internal environment

Strengths

Market size Products

Loyalty of Capital or
Goodwill or Talent or
customers or revenue, Financial Technology Location Unique
reputation people
clients customer Health selling
base, etc. features

6
(Stumbles, 2023)
 Internal Analysis

Some factors to consider when analyzing internal environment

Weaknesses

Limited brand No product High employee Old or obsolete Inefficient

Limited funds Lack talent
awareness differentiation turnover technology processes

7
(Stumbles, 2023)
 External Analysis

Some factors to consider when analyzing external environment

Opportunities

Favorable change in
Emerging technologies Favorable change of policies Access to global markets
demand-supply
and regulations
Improving products and Relaxed trade regulations or
Increase in customers or
services Better tax incentives access to new markets
suppliers

8
(Stumbles, 2023)
 External Analysis

Some factors to consider when analyzing external environment

Threats

Unfavorable
Unfavorable Disruptive
change in policies
Poor economy trends technologies Unexpected events
and regulations
Competition
Recession, Change in Artificial Natural or man-
Reducing or
Inflation, etc. customer Intelligence, made hazards
removing
preferences Automation
incentives

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(Stumbles, 2023)
Build SWOT Matrix

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 Develop a Strategy

SWOT helps build a strategy that:

Limit the Mitigate the

Capitalize on Leverage market
dependency on impact of potential
strengths opportunities
weaknesses threats

11
(LO3, Strategic Management)
 Create Action Plan

Actions that allows an organization’s to assess its position in the market

Strengths Weaknesses
 Identify business areas where an organization is better  Identify improvement areas (people, resources, processes,
than competitors etc.) for both primary and secondary business areas

 Identify unique selling propositions (USPs) of an  Identify areas in which competitors are performing better
organization over its competitors than organization

 Identify resources that support these business areas and

USPs
Opportunities Threats
 Identify market trends and opportunities that support  Identify potential risks associated with core and
organizational growth secondary business areas

 Identify areas for expansion or development (investments  Identify risk mitigation measures
in new business areas or technology)

12
("MindTools | Home," n.d.)
 Review and Present Results

Effective presentation of results

Summarize SWOT with the
Include steps and results
aid of graphs, charts and
both on a single slide
other visuals
Customize the presentation Format results as per firm’s
to suit the organizational branding guidelines (add
needs logo, match color scheme)

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(Stumbles, 2023)
 Drawing conclusion and analyzing outputs from SWOT

Step 1 Step 2 Step 3 Step 4

 Prioritize each strategic

 Factors that may
alternative to ensure  Priorities are balanced  Conduct a whiteboard
influence business plan
effective resource while maintaining the session to identify core
are pared while
allocation categorical prespectives elements of roadmap
conducting SWOT across
 For example if 3 strategic such as financial such as long-term
the four quadrants
alternatives are defined operational excellence, objectives, one-year
 Next strategic
(a new software launch, people and market goals, measures and
alternatives are identified
new project to raise extra growth. objective
 for instance if the entity’s
funding for the Company  For instance new  Roadmap will state a
strength is its goodwill it
and staff retention software program will be clear timeline of each
could be matched to an
initiatives). categorized under market actionable plan
opportunity of a new
 Meeting of key growth since it will
product or service launch
management personnel to address market gap
prioritize the above

Identify Strategic Prioritize strategic Balance priorities Build a roadmap

Alternatives alternatives
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(Stumbles, 2023)
(Alchemer, 2018)
Output of SWOT is used for business planning

SWOT Output may be used for several business policies. Some examples are below

Hiring new employees

Conducting performance review

Conducting assessment of market or consumer

Allocation of business resources

Decision pertaining to addition of new products

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(Stumbles, 2023)
Some TIPS for effective SWOT Analysis

Tips or important things to remember

Seek input from a

Include all relevant Avoid personal bias in
number of stakeholders
factors in scope of collating and analyzing
and subject matter
analysis data
experts

Follow a structured
approach

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(Stumbles, 2023)
Limitations of SWOT Analysis

The below must be prevented while conducting SWOT

Absence of context

Nonexistence of objectivity

Narrow perspective

Not translated into action

Overreliance on standard templates

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(Stumbles, 2023)
Class Activity

Conduct a SWOT analysis for Personal Development

The chances to succeed in life increase if we make fullest use of our

strengths

Similarly our problems would reduce if we can manage our weaknesses

better so that it doesn’t have adverse impact on our personal and
professional life

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("MindTools | Home," n.d.)
Class Activity

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Class Activity
Strengths
 What are your skills, certifications,
education, or connections?
 What do you do better than others?
 What are your personal resources?
 What are the qualities than others note
as your strengths?
 What are your top achievements till
date?
 Do you belong to any special network
which may influence people?
Weaknesses
 Are you confident about your skills,
education and certifications?
 What tasks do you avoid?
 What makes your performance diminish?
 What are your limitations at work?
 What bothers you the most mentally?
 What are the paint points that others
have highlighted about you?
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("MindTools | Home," n.d.)
Class Activity
Opportunities
 What new technology can improve you?
 Based on your education and experience
what are your career aspects in the
present market?
 Can you use any network in your
personal or professional favor?
 Do your customers, clients, boss, family
members or friends complaint about
something?
 What trends do you observe at
workplace and how can you benefit from
it?
Threats
 What obstacles do you face on a day to
day basis?
 Can you highlight any one weakness
which may turn into a threat?
 Is you job dynamic?
 Who all are your competition at work
and home?
 Does change in technology bother you?
 Are you scared to loose someone or
something in life?
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("MindTools | Home," n.d.)
 References

How to Take Action After Performing a SWOT Analysis. (2018, April 12). Alchemer.
https://www.alchemer.com/resources/blog/how-to-take-action-after-performing-swot-analysis/
MindTools | Home. (n.d.). Mind Tools. https://www.mindtools.com/amtbj63/swot-analysis
MindTools | Home. (n.d.). Develop your personal wellbeing and career skills - Mind Tools - Mind Tools.
https://www.mindtools.com/aaiakpy/personal-swot-analysis
Phadermrod, B., Crowder, R. M., & Wills, G. B. (2019). Importance-performance analysis based SWOT analysis. International
Journal of Information Management, 44, 194-203. https://doi.org/10.1016/j.ijinfomgt.2016.03.009
Stumbles, T. (2023, July 20). SWOT analysis: How to plan for success. Project management tips and tricks.
https://www.officetimeline.com/blog/swot-analysis-how-to-plan-for-success
SWOT Analysis Example, Steps, and Importance at Work. (2022, August 25). indeed.
https://ca.indeed.com/career-advice/career-development/swot-analysis-example

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 THANK YOU

Presentation by Group 4:
Ankit
Saurav
Gagandeep
Ramandeep
Vishrut
23