A WORLD OF E-COMMERCE

BY
1.PRACHI RATHORE
2.SAKSHI JAIN
3.NAMAN
4.SANCHANA KUMARI
5.SANJAY
6.SAI RAJASEKHAR VARMA
7.RISHU GUPTA
8. SANTHOSH KUMAR
 WHAT IS E-COMMERCE?
● E- commerce, refers to the buying and selling of products, good or services over an electronic platform,
primarily on internet.
● Example – Amazon, Myntra, Spotify etc
WHY E-COMMERCE?

● Marketing barriers.
● Supply chain management.
● Employment.
● Customer platform span.
TYPES OF E-COMMERCE

● B2B : Business to business ( Mahindra, MRF tyres).

● B2C : Business to consumer (Amazon, Flipkart).
● C2C : Consumer to consumer (OLX).
● C2B : Consumer to business ( Reviews).
 ADVANTAGES DISADVANTAGES
● Global reach. ● Lack of tactile experiences.
● Low cost entry. ● IT security issues.
● 24*7 service. ● Longer delivery period.
IMPACT OF TRADITIONAL MARKET

● Rise of e-commerce made it harder for traditional retailers to attract

customers.
● Many companies have turned to sales promotion and digital efforts to lure
shoppers.
 BUT…!!!

MANUFACTURE UNIT DISTRIBUTOR WHOLESALER RETAILER

20% 10% 10% 10%

CUSTOMERS
100%

ADVERTISEMENT
50%

DIRECT SELLING

COMPANY CUSTOMER
E-COMMERCE DURING COVID-19
● Covid-19 triggered the digital and e-commerce turning point.
● Shift in demand from brick mortal retail to e-commerce.
● Covid-19 crises increased the share of e-commerce in total retail.
SUMMARY

● E-commerce market is predicted to increase by 21.5%

● Smartphone and IT culture penetration.
● Countless traditional business graduating to the online realm.