INTRODUCTION TO

GLOBALIZATION
ACTIVITY
ENUMERATE AT LEAST 3 OF THE MOST RECENT SONG
YOU HAVE LISTENED TO. IDENTITY ITS ORIGIN, THE
NAME OF THE ARTIST/ HIS/HER NATIONALITY.

SONG TITLE ORIGIN ARTIST/

COMPOSER/
NATIONALITY
1.
2.
3.
 WHAT IS GLOBALIZATION?

• BECAME POPULAR IN
SOCIAL SCIENCE IN THE
1990S.
• FROM THE WORD
GLOBALIZE = EMERGENCE
OF AN INTERNATIONAL
NETWORK OF ECONOMIC
SYSTEMS.
• IT HAS BEEN USED IN ITS
FROM A DIFFERENT PERSPECTIVES
 THEODORE LEVITT

• POPULARIZE THE TERM

GLOBALIZATION AND BROGHT
IT TO THE MAINSTREAM
BUSINESS AUDIENCE IN 1980S.
• ITS ANTECENDENTS ARE THE
GREAT MOVEMENTS OF TRADE
AND EMPIRE ACROSS ASIA AND
INDIAN OCEAN FROM THE 15TH
CENTURE ONWARD.
MARTIN ALBROW AND ELIZABETH
KING (SOCIOLOGISTS)
 WHAT IS GLOBALIZATION?
 AN ONGOING PROCESS DRIVEN BY A
COMBINATION OF POLITICAL, ECONOMIC,
TECHNOLOGICAL AND SOCIOCULTURAL
FORCES.
 ECONOMIC GLOBALIZATION =
INTEGRATION OF NATIONAL ECONOMIES
TO THE INTERNATIONAL ECONOMY THRU
TRADE, INVESTMENT ETC.
 CULTURAL GLOBALIZATION = THE
WORLWIDE EXPORT OF WESTERN CULTURE
THRU MASS MEDIA, INTERNATIONAL
TRANSPORT AND TELECOMMUNICATION.