ENTERTAINMENT

• Emplea el verbo Can, así como el presente simple y el

vocabulario necesario durante la realización de
PROPÓSITO actividades que propician la producción oral y escrita
FORMATIVO del idioma inglés con el propósito de que sea capaz de
ordenar un producto y responder a una invitación en un
contexto profesional.
COMPETENCIA GENÉRICA

4. Escucha, interpreta y emiten mensajes Atributo: 4.4 se comunican una segunda Habilidades socio emocionales
pertinentes en distintos contextos lengua en situaciones cotidianas. específicas: Asertividad, manejo de
mediante la utilización de medios, conflictos interpersonales, toma de
códigos y herramientas apropiados. perspectiva.
WHAT DO YOU DO
PAGE 43

3.1 read the interview. The

questions are missing. Complete
the blanks one through six with the
questions below.
3.2 HOW A COMPANY ORGANIZED
PAGE 45

Large or small, organization should operate with a defined

organizational structure. Oh well thought out and strategic
business configuration clarifies reporting relationships
and supporting good communication - resulting in
efficient and effective work process flow.

The bride and senior leader ship should be the

group determines the type of organizational
structure that would best support the internal
operations how work is carried out and the chain
of command.
 Functional organizational structures are the most common. The
structure of this type group individuals by specific functions
performed. Common departments such as human resources,
accounting and purchasing are organized by separating each of
these areas and managing them independently of the others.
3.3 FUNCTIONAL
ORGANIZATIONAL For example, managers a different functional areas all report up
to one Director or vice president who has responsibility for all of
STRUCTURE the operational areas.
PAGE 45
The advantage of this type of structure is that functions are
separated by expertise but the challenges come in when different
functional areas turn into Silos that focus only on the area of
responsibility and don’t support the function of other
departments.
3.4 CONVERSATIONS MEETING AND PRESENTATIONS
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Other common sense should

prevail in our business
Prepare a written agenda and
communications, here are some
Be prepared pointing, don’t handed out at the start of the
tips that will make your
waste anyone’s time or focus. meeting to keep the group
conversations, meetings and
focused on the desired topics.
presentations more effective
forms of communication:

Speak clearly and add a volume Be professional and respectful

that is easy to hear, but not too don’t interrupt when others are Use eye contact.
loud so I asked to be distracting. speaking.

In business, this is money so

At the end, recap your key points conducting effective and
and identify next steps. efficient meetings is critical to
your success.
3.6 LETTERS • Despite the use of electronica devices in business, formal
written communication such as letters, memos, proposal,
AND MEMOS reports and presentations were still major methods of
PAGE 50 communication in selling. These more official methods of
communication reflect factual statements that you were
making on behalf of the company.
• Here are some tips for writing business communications:
• Use company letterhead’s were appropriate for example
letters are always written on letterhead, whether in a
hardcopy or an electronic format that can be sent via
email.
• Please review example is on page 51 and 52 of your
book.
3.7 CAN/CAN’T
PAGE 53