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  • G6 - Biti's Company

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    21. Nguyễn Hoàng Ngân
    7 views6 pages
    The presentation discusses Biti's Company, a foot care brand in Vietnam. It outlines the company's mission to provide tender foot care, objectives to increase market share and compete with international brands, and marketing objectives to attract new and young customers. The marketing strategies discussed include offering a diverse and quality product line, affordable pricing, a nationwide chain of stores, online sales, and promotional discounts on holidays.

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    Introduce about marketing strategy of Bitis

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    The presentation discusses Biti's Company, a foot care brand in Vietnam. It outlines the company's mission to provide tender foot care, objectives to increase market share and compete with international brands, and marketing objectives to attract new and young customers. The marketing strategies discussed include offering a diverse and quality product line, affordable pricing, a nationwide chain of stores, online sales, and promotional discounts on holidays.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views6 pages

    G6 - Biti's Company

    Uploaded by

    21. Nguyễn Hoàng Ngân
    The presentation discusses Biti's Company, a foot care brand in Vietnam. It outlines the company's mission to provide tender foot care, objectives to increase market share and compete with international brands, and marketing objectives to attract new and young customers. The marketing strategies discussed include offering a diverse and quality product line, affordable pricing, a nationwide chain of stores, online sales, and promotional discounts on holidays.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    Dong Nai university

    Foreign language faculty

    Presentation
    Topic: Biti’s Company
    Lecturer: Mr. Nam
    Members of group: Nguyen Hoang Ngan
    Pham Thai Binh
    Nguyen Ngoc Hong Hanh
    Nguyen Tri Thien
    Le Thanh Loc
    I. BUSINESS MISSION OF
    BITI’S COMPANY

    “Biti’s - Tender Care of your feet”


    II. BUSINESS OBJECTIVES
    OF BITI’S COMPANY

    • Increase market share


    • Compete with international brands in Vietnam
    III. MARKETING OBJECTIVES
    OF BITI’S COMPANY
    • Increase new customers
    • Attract young customers
    IV. MARKETING STRATEGIES
    OF BITI’S COMPANY
    • Product: diverse, quality
    • Price: affordable
    • Place: - Nationwide chain store system
    - Online sales channels
    • Promotion: discount on holidays
    Thanks for your attention

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