DATA WAREHOUSE

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 WHAT IS BUSINESS INTELLIGENCE?
Business Intelligence enables the business to make
intelligent, fact-based decisions

Aggregate Data Present Enrich Inform a

Data Data Decision

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Database, Data Mart, Data Reporting Tools, Dashboards, Add Context to Create Decisions are Fact-based and
Warehouse, ETL Tools, Static Reports, Mobile Information, Descriptive Data-driven
Integration Tools Reporting, OLAP Cubes Statistics, Benchmarks,
Variance to Plan or LY
 BUSINESS INTELLIGENCE

Good decisions by effectively managing data

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DATA WAREHOUSE ARCHITECTURE

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DW DEFINITION BY W.H. INMON
A Data Warehouse is a subject oriented, integrated,
time-variant and nonvolatile collection of data to
support management’s decision making process

Subject Oriented: - A Data Warehouse is organized around a

major subjects, such as customer, supplier, product and sales.

Integrated: - A Data Warehouse is usually constructed by

integrating multiple heterogeneous sources.

Time-variant: - Data are stored to provide information from a

historical perspective.

Nonvolatile: - meaning that data in the database is never over- 5

written or deleted, but retained for future reporting
 2 DIFFERENT APPROACH IN DATA
WAREHOUSE MODELING

Inmon Model - Top Down Approach

Data marts are created only after the complete

data warehouse has been created

Ralph Kimball Model - Bottom-up approach

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Enterprise Data warehouse is create by
combining the data marts together
WHY COMPANIES DEPLOY DW

• Operational systems are being impacted because of reporting

requests
• Operational systems cannot give a needed historical perspective
• The business is not getting consistent or timely answers (No single
view of the “business”)
• Too expensive / Too difficult to tie source systems together for one-off
reporting.
• No one knows the rules from legacy reporting systems.
• Because the competition has one.
• Investment in a BI tool wont work without consolidated, rationalized
data.

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BILL INMON – TOP-DOWN DATA WAREHOUSE
DESIGN APPROACH

 In the top-down
approach, the data
warehouse is designed
first and then data mart
are built on top of data
warehouse

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RALPH KIMBALL – BOTTOM-UP DATA
WAREHOUSE DESIGN APPROACH

 As per this method, data

marts are first created to
provide the reporting and
analytics capability for
specific business process,
later with these data
marts enterprise data
warehouse is created

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INMON OR KIMBALL: WHICH APPROACH IS
SUITABLE FOR YOUR DATA WAREHOUSE?

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HYBRID APPROACH
 Hybrid approach is aims to harness the speed of the
bottom up approach and user orientation of the top
down approach.

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 STAR SCHEMA

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 DIMENSION AND FACT TABLE

Dimension Table

 Non measureable
 Primary Keys

FACT Table
 Measureable
 Foreign keys

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DATA WAREHOUSE VS DATA LAKE

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 SNOW FLAKE SCHEMA

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 DATA WAREHOUSING ROLES:

 Business Users --- People with knowledge of the

business and needs for reporting

 Report Writers --- People who write reports (Developers);

tools for writing reports

 Data Modelers --- People who create data models from

Business Requirements

 ETL Developers --- People who write / develop ETL

processes

 DBA --- People who manage and support databases

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POPULAR DATA VISUALIZATION TOOLS
 Tableau

 Microsoft Power BI

 Qlikview/Qliksense

 IBM Cognos

 SAP BO

 Zoomdata

 Google Looker

 amazon quicksight

 SSRS

 OBIEE
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 TIBCO Spotfire

 Micro strategy Analytics

POPULAR ETL TOOLS
 Informatica - PowerCenter

 IBM - Websphere DataStage

 Microsoft – SQL Server Integrated Services (SSIS)

 SAP – Business Objects Data Services (BODS)

 IBM - Cognos Data Manager

 Oracle - Data Integrator(ODI)

 SAS - Data Integration Studio

 Oracle - Warehouse Builder

 AB Initio

 Talend Open Studio

 Apache NiFi

 Pentaho Data Integration

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 Xplenty - cloud-based ETL