STPR

SUMMER TRAINING
PROJECT
REPORT
On
D I G I TA L M A R K E T I N G
What is digital marketing?
Digital marketing refers to the use of digital channels,
platforms, and technologies to promote and advertise
products, services, or brands to a target audience. It is a
multifaceted approach to marketing that leverages the power
of the internet and electronic devices to connect with
potential customers. Digital marketing encompasses a wide
range of tactics and strategies to reach, engage, and convert
consumers. Some of the key components of digital
marketing include:
1.Search Engine Optimization (SEO): The process of optimizing your website and content to improve its visibility in search
engine results. The goal is to increase organic (non-paid) traffic from search engines like Google.
2.Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and engage a clearly
defined audience. Content can take various forms, including blog posts, articles, videos, infographics, and more.
3.Social Media Marketing: Using social media platforms such as Facebook, Twitter, Instagram, and LinkedIn to build brand
awareness, connect with audiences, and promote products or services.
4.Email Marketing: Sending targeted emails to a list of subscribers to inform, engage, or convert them into customers. Email
marketing is a versatile tool for nurturing customer relationships.
5.Pay-Per-Click (PPC) Advertising: Placing ads on search engines (Google Ads) or social media platforms (Facebook Ads)
and paying a fee when users click on the ad. It's a way to drive immediate traffic to your website.
6.Affiliate Marketing: Partnering with affiliates, who promote your products or services on their websites or through other
digital channels. You pay them a commission for each sale or lead generated.
7.Influencer Marketing: Collaborating with influential individuals or personalities in your niche to reach their followers and
promote your brand or products.
8.Video Marketing: Creating and sharing videos on platforms like YouTube to entertain, educate, or inform your target
audience.
9.Mobile Marketing: Tailoring your marketing strategies for mobile devices, including mobile-optimized websites and
mobile app advertising.
 ORGANIZATION
DmarketingPro
OVERVIEW
About Dmarketingpro
A leading digital marketing agency dedicated to helping businesses thrive in the online world. With a team of experienced professionals, we
provide a comprehensive range of digital marketing services tailored to meet your specific business goals and objectives.
In today's fast-paced digital landscape, having a strong online presence is crucial for success. At Dmarketingpro, we understand the challenges
businesses face in staying relevant and competitive in the ever-evolving digital space. That's why we are here to assist you in navigating the
complex world of digital marketing and achieving remarkable results.
Approach
At Dmarketingpro, we believe that every business is unique and requires a customized approach to digital marketing. We take the time to
understand your brand, target audience, and industry landscape, allowing us to develop strategies that drive meaningful results.
Our dedicated team of experts possesses a deep understanding of the latest digital marketing trends, tools, and techniques. From search
engine optimization (SEO) and pay-per-click (PPC) advertising to social media marketing and content creation, we have the expertise to
elevate your brand's online visibility and attract valuable traffic to your website.

Founder- Shri Prakash Pandey

Director- Rishie Kapur
Turnover- 50lac
Vision
Deliver business transformational growth by providing Digital Marketing for
5000 customers by 2025

Mission
Provide excellence Digital solution and contribute to online business growth
of all our clients.
Target Market
LITERATURE REVIEW
1. KHRAIM (2016)
In the research paper “The Impact of Search Engine Optimization on Online Advertisement investigated the impact of SEO on online advertisement this
research paper aims to explore the importance and benefits of search engine optimization in internet and digital marketing as well as to examine the impact of
search engine optimization on online advertisement in this research paper the benefits of search engine optimization was also studied. After completing the
research, the writer concluded that search engine optimization contributes in increasing the opportunity to observe online advertisements by customers when
they search engines like Google, MSN, and ALTAVISTA etc. For the information about product and service. The author also concluded that there are the number
of countless factors that affect search engine optimization therefore it is essential for companies to choose the appropriate tools to beused.2.

NORRGARD (2018)
2 . In the research paper “SEARCH ENGINE OPTIMIZATION (SEO)AS A DIGITAL MARKETING TECHNIQUE has done a research study on search engine
optimization as a tool of digital marketing. In this research paper, the author states that search engine optimization is a digital marketing technique that
contributes to improving the web accessibility through qualitative and quantitative analysis, the author focuses on understanding what search engine
optimization is and how it can be implemented appropriately for the marketing of webpages. The author concluded that the future of SEO is uncertain and there
is only one thing to be sure about SEO i.e. it changes continuously. He stated that SEO will be ever evolving and will continue to be a high priority for different
companies to promote their webpages.3.

3.ANKALKOTI (2017)
In the research paper “Survey on Search Engine Optimization Tools& Techniques has done is complete survey of different tools and technique used for search
engines optimization. In this research paper the author states that search engines are used to find any information across the internet. The main objective of this
research paper to survey on different SEO tools and techniques. The author concluded that search engine optimization is the arc of improving a websites
visibility in the main body of search engine results. The author also concludes that a company should use a variety of combination of various SEO tools and
techniques to rank higher on search engines.
 OBJECTIVE OF PROJECT
/STUDY

1.Learn and Apply Digital Marketing Fundamentals

2.Improve Digital Marketing Skills
3.Content Creation Campaign Management
6.To know the perception of customers towards Digital marketing
7.To know the importance of SEO in Digital Marketing
8.To know the amount of people influenced by online searches and advertisements
9.To know the perception of customers towards different aspects of On-Page SEO
10.To know the perception of customers towards different aspects of Off-Page SEO
11.To find out what exactly do viewers want to view in their Google searches
SEARCH METHODOLOGY
In everyday life human beings have to face many problems viz. social, economical, financial problems. These problems in life
call for acceptable and effective solutions and for this purpose, research is required and a methodology applied for the
solutions can be found out. Business research is a systematic inquiry that provides information to guide business decisions and
aims to solve managerial problems. Business is of recent origin and it is largely supported by business organizations that hopes
to achieve competitive advantage Research Methodology is a way to systematically solve the problems. It may be understood
as a science of studying how research is done scientifically. It includes the overall research design, the sampling procedure,
data collection method and analysis procedure.

DESCRIPTIVE RESEARCH
Descriptive research study includes survey and fact-finding enquiries of different kinds, which help the research to
describe the present situation. The effectiveness of employee satisfaction among the employees and to reach the
objective.
 RESEARCH DESIGN
A research design is a strategy for answering your research question using empirical data.
Creating a research design means, making decisions about: Your overall research objectives
and approach, The type of research design you’ll use Your sampling methods or criteria for
selecting subjects ,Your data collection methods The procedures you’ll follow to collect data
 SAMPLING
● Sampling is the process of selecting a representative group from the population under study.

● The target population is the total group of individuals from which the sample might be drawn.

● A sample is the group of people who take part in the investigation. The people who take part are referred to as
“participants”.

● Generalisability refers to the extent to which we can apply the findings of our research to the target population we are
interested in. This can only occur if the sample of participants is representative of the population.

● Biased sample is When certain groups are over or under represented within the sample selected. For instance if only
males are selected, or if the advert for volunteers is put into the Guardian, only people who read the Guardian are selected.
This limits how much the findings of the study can be generalized to the whole population.
Research Methodology:

Research Type: Descriptive Research

Sample Size: 52 Respondents were chosen at a Random Basis

Sampling Technique: Simple Random Sampling

Sampling Area: Delhi NCR Region

Source of Data: Primary Data

Tools: Questionnaire
ANALYSIS AND INTERPRETATIONS
 FINDINGS

In the Survey that was done through the medium of a questionnaire, a number of findings were to be
made. They are as follows:

Age-Wise a large number of internet users are young adults, so companies should keep this in mind while
doing demographic segmentation while planning for their marketing campaigns online.

A large number of respondents said that they get various information about different products and
services from various online platforms thus stating the fact that the increase in digitalization has led
organizations to promote their brands online.

A number of Users who search the Internet for various products and services said that it was the
information or content that mattered the most to them, thus emphasizing on the importance of SEO in the
field of Digital Marketing.

A large number of internet users also emphasized on the importance of Google reviews and ratings for
buying a certain product or taking a certain service. This puts forward the importance of off-page SEO in
getting more reviews and ratings for a particular website or webpage.

It was also found that a number of SEO tools like content writing, off-page SEO, organic promotional
campaigns on various social media platforms have an important role to play in the field of Digital
Marketing.
Conclusion
In today’s era of Digital world, Digital Marketing has provided a new dimension to the
field of marketing. Although in its nascent stage, this field of marketing has given high
returns to companies that have invested in marketing strategies of this field. With the
increase in awareness among people about the digital world, Digital marketing will grow
at a very fast pace.
 LIMITATIONS
Time period of the project was very less only 6 weeks and because of that sample size
taken was small, so it was not enough to generalize on behalf of the whole market.

Some respondent might not give the correct information because they do not fill the
survey whole heartedly

Small Sample size of 52 may not represent the true picture of entire population

Area of Survey was limited to Delhi-NCR only and may not represent the
exact population

Your Title Here

 References

• https://dmarketingpro.com/
• https://www.google.com/
• https://www.wikipedia.org/
• https://www.investopedia.com/terms/d/
digital-marketing.asp
Thank You!