Presented by Thu Thao

Welcome

Class : AV003
Student code: 31221025964
How Grab Became No.1 in the
Ride-hailing Market in Vietnam
Contents
GRAB HISTORY AND HOW IT WORKS

HOW GRAB BECAME NO.1

SUMMARY AND QUOTE

Grap history and How its work?
 Founded in 2012

• My Teksi app, Malaysia

• Expanded the next year as

GrabTaxi.

Anthony Tan Hooi Ling Tan

• 2014,moved headquarters to Singapore
• rebranded as "Grab"
First launching in Ho Chi Minh City,
VietNam in February 2014
How its work
1 Receive a job

2 Accept a booking

3 Pick-up your Passenger

4 Drop off your passenger

 how Grab become No.1
DODGING THE TRAFFIC
Cash is the king:
WITH GRAB BIKE

Passengers are the lifeline Confronting the challenges

App-Based services
Dodging the traffic with Grab Bike
Traffic jam in
big city

Grab bikes were easily able

to weave out of the heavy
traffic
App-based services
smartphone boom
cate the nearest available ride bring the driver on board passenger can be picked up
within minutes after their
search.
Passengers are the
lifeline
Drivers and passengers both get
appealing prices
 "xe ôm":unregulated pricing

12.000/km

Grab: regulated pricing,

guarantees
 Cash is the king

cash is still the king in Southeast Asia and Vietnam in

particular
Cash is the king

Grab allows cash payments

from day one

Uber and many others by only

allowing credit card payments
 Confronting the challenges

competitive market
 Confronting the challenges

become a winner

market share of ride hailing companies in 2021

 Summary
Cash is the king

Passengers are the

lifeline
be the winner

App-based services

Dodging the traffic

with Grab Bike

FOUNDED IN 2012
A satisfied customer is the best business strategy of all.

Michael LeBoeuf
Thank you!