Designing A Social Media

Cam aign
A Step-by-Step Life Simplified Marketing Process

A Life Simplified
WOfkshop
What Is A Social Media Campaign?

A focused, integrated, time sensitive

effort to drive a specific result primarily
using social media
Ste
One:
Set Goals
Designing A SOcial Media campaign

Social Media Campaign Goal Setting

Worksheet
Overall Campaign Goal:
OverallCampaign Message:

Campaign Timeframe
Start Date:.

End Date:. _

Strategic Goal #1:

Measurable Result:

Strategic Goal #2:

Measurable Result:

Slralegic Goal #3:

Measurable Result
Step T·vr·
Identify Your Audience
Designing a Social Media C.mpaign

Identifying Your Audience Worksheet

Who do you want to talk to in this
campaign?

Why?

I Where do they hang out online?

I What are they interested in?

I Why would they engage in your campaign?

What do you know about their lifestyle? (Where do1hey!Ive? Mamoo orSingle? Kids?
Where
do I.hey wor1<? Whatdotheystrugg wll,h?)
St p T""'ree•
Choose Your Vehicle
St p F ur·
Choose Your
Media
Designing a Social Media campaign

Choosing The
Media
Social Media I coulduse ror this campaign: I Traditional Media I could use for this
campaign:
Stlo,,p F"ve·
Build Your
Plan
Designing ASocial Media campaign

The Camnaion Action Plan -

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Designing A Social Media
campaign
Camnaian Communication Plan -
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Designing A Social Media campaign

Campaign Communication Plan -

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Sep cix·
Build A Follow-up
Plan