Presentation title

Mirjam Nilsson
About us
At Contoso, we empower organizations
to foster collaborative thinking to further
drive workplace innovation. By closing
the loop and leveraging agile
frameworks, we help business grow
organically and foster a consumer
first mindset.

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 Problem

Market gap Financials Customers

Few, if any, products on the market help Millennials account for about a quarter of 66% of US consumers spend money
customers like we do the $48 billion spent on other products on multiple products that only partially
in 2018​ resolves their issue​

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 Solution

Close the gap Target audience Cost savings Easy to use

Our product makes consumer Gen Z (18-25 years old) Reduce expenses for Simple design that gives
lives easier, and no other replacement products customers the targeted
product on the market offers information they need
the same features

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Product overview

Unique First to market

Only product specifically dedicated to First beautifully designed product that's
this niche market both stylish and functional

Tested Authentic
Conducted testing with college students Designed with the help and input of
in the area experts in the field

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Product benefi ts
• Cool and stylish product
• Areas for community connections
• Online store and market swap

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Company
overview
Business
model
Research
We based our research on market trends
and social media

Abstract
We believe people need more products
specifically dedicated to this niche market

Design
Minimalist and easy to use

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 Market overview

$1 $2 $3
Billion Billion Billion

Few competitors Freedom to invent Opportunity to build​

​Specifically targeted market​ ​Selectively inclusive market​ Fully inclusive market

Serviceable obtainable market​ Serviceable available market​ ​Total addressable market​

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Market comparison

$1 Billion $2 Billion $3 Billion

• Little competition • Freedom to invent • Opportunity to

build
• Obtainable market​ • Market share​
• Revenue over
12 months​

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 Our competition

Contoso Competitors

Our product is priced below that of other Company A

companies on the market Product is more expensive

Design is simple and easy to use, compared to Companies B & C

the complex designs of the competitors Product is expensive and inconvenient to use

Affordability is the main draw for our Companies D & E

consumers to our product Product is affordable, but inconvenient to use

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Our competition graphic
Convenient

Company A
Contoso

Expensive Affordable

Company D
Company B
Company C

Company E

Inconvenient

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 Growth strategy

February May October

20XX 20XX 20XX

Roll out product to high Release the product to Gather feedback and
profile or top-level the general public and adjust product design as
participants to help monitor press release and necessary
establish the product social media accounts

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Two-year action plan

Draft Run focus Gather

blueprints groups feedback

20XX
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

Test Launch Deliver to

design design client

20XX
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

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Financials
Year 1 Year 2 Year 3

Income

Detailers 5,000​ 40,000​ 160,000​

Users 50,000​ 400,000​ 1,600,000​

Sales 500,000​ 4,000,000​ 16,000,000​

Average Price per Sale 75​ 80​ 90​

Revenue @ 15% 5,625,000​ 48,000,000​ 216,000,000​

Gross Profit 5,625,000​ 48,000,000​ 216,000,000​

Expenses

Sales & Marketing 5,062,500​ 38,400,000​ 151,200,000​ 70%

Customer Service 1,687,500​ 9,600,000​ 21,600,000​ 10%

Product Development 562,500​ 2,400,000​ 10,800,000​ 5%

Research 281,250​ 2,400,000​ 4,320,000​ 2%

Total Expenses 7,593,750​ 52,800,000​ 187,920,000​

EBIT -1,968,750 -4,800,000 28,080,000 13%

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 Meet the team

Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi

President Chief Executive Officer Chief Operations Officer VP Marketing

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 Meet the extended team

Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi

President Chief Executive Officer Chief Operations Officer VP Marketing

Graham Barnes Rowan Murphy Elizabeth Moore Robin Kline

VP Product SEO Strategist Product Designer Content Developer

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Summary
At Contoso, we believe in giving 110%. By using our next-generation data architecture, we help
organizations virtually manage agile workflows. We thrive because of our market knowledge and
great team behind our product. As our CEO says, "Efficiencies will come from proactively
transforming how we do business."

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Thank you

Mirjam Nilsson

206-555-0146

mirjam@contoso.com

www.contoso.com

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