Investment required for 50% stake: 4 cr.

Company’s expected monthly income: 50-60

lakh
 Project mission
 To be a landmark in highway tourism @
the busiest highway in India

 To be on the international tourist map for

providing the most authentic village life
experience
 The concept
 Highway amenities with a fast food
restaurant & punjabi dhaba (like “Haveli”
at Karnal & Jalandhar)
+
 Rustic look village with cottages

(like chokhi dhani)

Pictures of Haveli - best highway eatery in India – India Today
2006
Village resort 1
Village resort 2
Village resort 3
 Success matters!
 More than 5000 people each day at each of the
Haveli restaurants in Jalandhar & Karnal – Best
highway eatery in India
 Average spending : 40 Rs./person
 Rs. 2 lakh sales/day i.e 7-7.5 crores/year
 Profitability: 40%

+
 More than 5 lakh tourist/year at chokhi dhani
 350 Rs. entry
 Sales/year: 17.5 crores/year
 Profitability: 40%

Combined revenues: 25 crores/year

Estimated profit: 10 crores/year
 Jaipur
 Urbanization growth rate 28.33%
 70% of international tourist coming to India visit Rajasthan
 International airport
 Highest population growth decade among tier two cities
(49% for decade 91-2001)
 Counter magnet to New Delhi
 Hub of domestic and foreign tourist
 SEZ by Mahindra GESCO with RIICO joint venture on 3000
bighas of land
 Emerging IT sector destination
 Located on Golden Quadrilateral which is proposed to be
upgraded as “National Express Way”
 Fast emerging education center
 Excellent law and order situation
 Developed infrastructure
 Site
 Expressway connecting Mumbai-Ahmedabad –
Udaipur – Ajmer - Pushkar – Kishangarh – Jaipur –
Delhi: Very busy highway
 Most promising area as lot of business activities
coming up in vicinity
 More than 2 lakh people coming to work in
Mahindra world city at 6 kms. from site
 Jyoti university – A 1500 girls college at 1 km.
from site
 Proposed Manipal university on this road
 Tourists going to Ajmer and pushkar
 Gujarati tourists
 Activities in vicinity
 3 IT Parks/ SEZs (M & M/Vatika/Mega City)
 Auto/Apparel/Handicrafts/Jewellery SEZ
 Medical tourism – Health city & super specialty
hospitals
 Universities (Jyoti & Manipal) & education city
 Meetings/Incentives/Conventions/Exhibitions
(MICE) Tourism – JDA’s convention center
 Multi purpose conference hall of minimum
2000 people capacity
 Hi-tech convention hall for 750 people capacity
 Land
 Land: 15 bigha = 45375 sq. yds. (agriculture
status)
 100 ft. touching highway
 100+600 ft. visible from highway
 Permissions & approval: Rajasthan tourism policy
2007
 No CLU charges for tourism project (saving of 400
Rs./sq. yd.)
 No development charges (saving of 200 Rs./sq. yd.)
 Location: Mahalan – 22nd milestone from Jaipur on
main 6 laned Jaipur-Ajmer expressway (NH8)
 Busiest highway in India
 On right hand while going from Jaipur to Ajmer
 Demand and supply
 Highway amenities: No good highway amenities
on entire highway patch 
 Village resort: Chokhi dhani has become
commercial & very expensive. There is a
customer overflow as there is no place on
weekends 
 Dhaba: Jaipurites like dhaba food a lot. One
Sharma dhaba is very popular and its prices are
truly 5 star! 
 Clients
People traveling on More than 2 lakh people
highway coming to live in vicinity
& Jaipurites

Foreign & domestic Conferences and

tourists coming to Jaipur Marriages
 Key factors – Highway
eatery
 Toilets as good as in 5 star hotels
 Economical fixed menu thali for car drivers

Fast food Ethnic AC Dhaba

Prompt service Actual feel of a dhaba

Hygienic kitchen Muddhas & khats

Take away facility of Waiters in Punjabi

popular items uniform

Specialties of Jaipur
 Village
 An opportunity to live in a village
community
 Living and eating amongst villagers
 Drinking fresh cow milk and having fresh
makhan
 Ladies getting water from well
 Bull doing actual agriculture
 Horse & camel riding
 Pottery maker making vessels
 Shopping at haat bazaar
 3 sources of revenue
Highway amenities
5000 people each day
Average spending : 40 Rs./person
Rs. 7.2 crores/annum
Profitability: 40%
Net profit: 24 lakh/month
Guests visiting village Guests living in village
1000 people/day 50 rooms in village
250 Rs. entry 2000 Rs./night
Rs. 9 crores/annum 60% occupancy
Profitability: 40% Rs. 2.2 crores/annum
Net profit: 30 lakh /month Profitability: 40%
8.7 lakh/month

Revenues close to 18 crores/annum

Profits close to 7.2 crores/annum i.e. 60 lakhs/month
 Joint venture terms
 50-50% stake in the company
 Our equity initially: 6 cr. land
 Partner’s contribution: 4 crores
 2 cr. in development company
 2 cr. for acquisition of our 25% equity
 Extra cash (if required) to be raised by
debt/equity against commercially converted
45375 sq. yd. land
6 cr. land 2 cr. to us and 50-50% equity
(100% our in
Equity) 2 cr. in company company
 Key points
 Project of great name and fame
 Initial investment of 8 crores
 Income of 7-7.5 crores/annum
 Increasing income as traffic & population in the
area increases
 Very unique property as highway land is too
expensive now-a-days
 Road map
Developing
rooms

Developing
village

Construction of
Highway
amenities

Permissions

Layout and
planning
Signing a Join
Venture
agreement
 Project timeline
Site inspection & signing JV 15th day
agreement
Layout development 16th – 30th day

Approvals 90th – 120th day

Construction of highway 270th – 300th day

amenities
Parking

Toilets

Dhaba & fast food restaurant

Development of villas and 400th – 450th day
village

Revenues to begin in 9 months

 Thanks

Contact:
info@jakon.in
Madhur Singhal@9351393054
Ghanshyam Singhal@9314513675