CONSUMER

PRODUCTS
FINAL GOODS
ARE PRODUCTS THAT ARE
BOUGHT BY INDIVIDUALS OR
HOUSEHOLDS FOR PERSONAL
USE.
 TYPES OF
CONSUMER
PRODUCTS
 CONVENIENCE
PRODUCTS
SHOPPING PRODUCTS
SPECIALTY PRODUCTS
UNSOUGHT PRODUCTS
CONVENIENCE
PRODUCTS
CONSUMER GOODS THAT ARE
RELATIVELY INEXPENSIVE,
FREQUENTLY PURCHASED, AND
REQUIRE MINIMAL EFFORT
FROM CONSUMERS IN TERMS
OF TIME AND CONSIDERATION
WHEN MAKING A PURCHASE
DECISION.
 PRODUCTS ARE READILY
AVAILABLE AND ARE
OFTEN CONSIDERED
ESSENTIAL OR ROUTINE
ITEMS FOR DAILY LIFE.
 CHARACTERISTICS OF
CONVENIENCE PRODUCTS
LOW COST
FREQUENT PURCHASES
WIDESPREAD AVAILABILITY
MINIMAL SHOPPING EFFORT
SHOPPING
PRODUCTS
CONSUMERS TYPICALLY
BUY AFTER COMPARING AND
EVALUATING VARIOUS
OPTIONS BASED ON
FACTORS LIKE QUALITY,
PRICE, FEATURES, AND
BRAND REPUTATION.
INVOLVE MORE
CONSIDERATION
AND DECISION-
MAKING.
 CHARACTERISTICS OF
SHOPPING PRODUCTS
HIGHER COST
LESS FREQUENT
PURCHASES
VARIETY AND OPTIONS
RESEARCH AND
EVALUATION
CONSIDERABLE
INVOLVEMENT
LONGER PURCHASE
DECISION TIME
SPECIALTY
PRODUCTS
CONSUMER GOODS THAT
ARE CONSIDERED UNIQUE
OR DISTINCTIVE BY
CONSUMERS, AND THEY
ARE TYPICALLY
ASSOCIATED WITH
 CHARACTERISTICS OF
SPECIALTY PRODUCTS
UNIQUENESS
HIGH PRICE
LIMITED DISTRIBUTION
BRAND LOYALTY
LIMITED
SUBSTITUTABILITY
LOW PURCHASE
UNSOUGHT
PRODUCTS
CONSUMER GOODS OR
SERVICES THAT
CONSUMERS EITHER DO
NOT KNOW ABOUT OR
DO NOT ACTIVELY SEEK
OUT FOR PURCHASE.
 THESE PRODUCTS ARE
CHARACTERIZED BY THE
FACT THAT CONSUMERS
TYPICALLY DO NOT HAVE A
STRONG PREEXISTING
DESIRE OR DEMAND FOR
THEM.
OFTEN REQUIRE
SIGNIFICANT MARKETING
AND PROMOTIONAL
EFFORTS TO GENERATE
CONSUMER INTEREST AND
PERSUADE POTENTIAL
BUYERS.
CHARACTERISTICS OF
UNSOUGHT PRODUCTS
LOW CONSUMER
AWARENESS
2. LIMITED DEMAND
HIGH
PROMOTIONAL
EFFORTS
CONSUMER
RELUCTANCE