Forget the Filter

Year 9 Lesson 5-7

Educative
purpose
•Our lesson goal is to:
• Critically analyse gender messages in
popular culture and consider their
impact on:
• Individual and community
•1. Health
•2. Safety
•3. Wellbeing
•4. Participation in physical activity
How the media affects youth | Oda Faremo Lindholm | TEDxOslo

Think about media messages and

gender messages and how you
think the media is impacting
yourself and the people around
you.
 What do you think when you
see these images?

What do you think? Do you think this is right or wrong ? Why, and what impact could this have
 What is gender?

What is a gender
stereotype?
What is pop
culture?
Gender: “the socially learnt roles, behaviours, “A gender stereotype
activities and attributes that any given society is a general belief
considers appropriate for men and women; about a sex-linked
gender defines masculinity and femininity. trait. Also referred to
Gender expectations vary between cultures and as gender role or
can change over time.” gender difference”

Popular culture is the accumulation of cultural products such as music, art,

literature, fashion, dance, film, cyberculture, television and radio that are
consumed by the majority of a society's population. Popular culture
has mass accessibility and appeal. The term "popular culture" was coined in
the 19th century or earlier.
Create a list of words associated with the above statements
A class that turned around kids’ assumptions of gender
roles!

•What are the main messages of the

clip?
•Do you think the class activity would be
effective? If so why?
•Do you think we are limiting our
children's potential?
Talking Walls
Activity- Option 1

• Find images that represent gender roles in

popular culture and place around the room
• Move around the classroom to observe the
images and record what you perceive as the
gender-role message from each image
• Discuss the various images as a class and the
different perspectives recorded. Additional
questions may include:
- Where do we learn these gender roles?
- Who teaches us these stereotypes? E.g.
entertainment, sports, media?
- Why may it be perceived ‘different’ or
‘strange’ to see boys playing with
Barbie dolls and girls playing with
monster trucks?
Google Slides Activity- Option 2

Create a Google slide that

Put these on every other
has images that represent
slide. On the slide after each
gender roles in popular
image, write down what they
culture, e.g. sport, music, art,
perceive as the gender-role
film, fashion, books,
message from each image.
magazines, and social media.
Gender Messages in
Pop Culture
Complete this activity in pairs. Post on Find an image/tv show/movie
the social stream. Go through the that represent gender roles in
other images posted and answer the pop culture. E.g.- sport, music,
art, film, fashion, books,
following questions; magazines, social media.
• What do you perceive as the gender-role
message?
• Where do we learn these/this gender role(s)?
• Who teaches us these stereotypes? E.g.
entertainment, sports, media (similar to
above)
• What impact does this have on individuals and
communities?
Discuss as a
class……

• ‘... Women and men behave similarly

over 98% of the time, but the differences
come out so strong in the media …’
(Vogel et al. 2011)
• Do all advertisements we view on
television promote gender stereotypes?
• Why is valuing difference and diversity so
important?
• What impact might gender stereotypes
have on individuals and communities?
 Record Record a gender stereotype that you feel exists in your broader
community

Research Research evidence of this stereotype, e.g. news articles, advertising,

social media posts

Investigate…
… Write a structured response critically analysing why the stereotype
Write exists, what impact it has on individuals and the community and
what strategies could be put in place to challenge this stereotype.

Share Share your responses.

Forget the Filter
Year 9 Lesson 6-7
Educative purpose

•Our lesson goals are to:

• Critique media messages and evaluate how
different interpretations can impact the
health, safety, wellbeing and physical activity
levels of young people, e.g. messages
regarding body image, nutrition and mental
health.
• Explore the impact of media messages
associated with physical activity, outdoor
recreation and sport in Australia and propose
how this might influence the health
behaviours and actions of young people
What is media literacy?

Deconstructing media messages

Explore the two below websites to solidify your understanding of media literacy;
What is Media Literacy? | Media Literacy Now
Media Literacy - ABC Education
 Media Review

• Working in groups of 3 you will conduct a media

review within your group for a specific area:
• body image
• nutrition
• mental health
• physical activity and sport in Australia
• Each group will have a specific set of questions to
answer to support them throughout the review (See
Appendix- media critique questions on eVe and on
the next slides).
• In your groups, create an informative and engaging
way of presenting this information.
Appendix- Media
Review Questions
 Find two media messages (this can be in the form of an article, video, TV show,
news event) that are representative of your topic
 What are the main messages being portrayed? Who is portraying these
messages?
 Are they positive/negative? How?
 Could they be interpreted differently? Who by? Why? How could this impact an
individual?
 What is the impact of these media messages for young people on their:
o Health and wellbeing
o Safety
o Physical activity levels