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Marketing Plan 16 9
Marketing Plan 16 9
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iste natus error voluptatem . iste natus error voluptatem . iste natus error voluptatem .
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iste natus error voluptatem . iste natus error voluptatem . iste natus error voluptatem .
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MARKET DEFINITION
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MARKET
Product and Service
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Competitor A x.xx%
natus. natus. natus.
Sed ut perspiciatis unde omnis iste Sed ut perspiciatis unde omnis iste Sed ut perspiciatis unde omnis iste
Competitor B x.xx%
natus. natus. natus.
Sed ut perspiciatis unde omnis iste Sed ut perspiciatis unde omnis iste Sed ut perspiciatis unde omnis iste
Competitor C x.xx%
natus. natus. natus.
Sed ut perspiciatis unde omnis iste Sed ut perspiciatis unde omnis iste Sed ut perspiciatis unde omnis iste
Competitor D x.xx%
natus. natus. natus.
Sed ut perspiciatis unde omnis iste Sed ut perspiciatis unde omnis iste Sed ut perspiciatis unde omnis iste
Competitor E x.xx%
natus. natus. natus.
MARKET SEGMENTATION
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SUBMARKET 01 Sed ut perspiciatis unde . Sed ut perspiciatis unde . Sed ut perspiciatis unde .
Product and Service Sed ut perspiciatis unde omnis iste natus. Sed ut perspiciatis unde omnis iste natus. Sed ut perspiciatis unde omnis iste natus.
SUBMARKET 02 Sed ut perspiciatis unde . Sed ut perspiciatis unde . Sed ut perspiciatis unde .
Product and Service Sed ut perspiciatis unde omnis iste natus. Sed ut perspiciatis unde omnis iste natus. Sed ut perspiciatis unde omnis iste natus.
SUBMARKET 03 Sed ut perspiciatis unde . Sed ut perspiciatis unde . Sed ut perspiciatis unde .
Product and Service Sed ut perspiciatis unde omnis iste natus. Sed ut perspiciatis unde omnis iste natus. Sed ut perspiciatis unde omnis iste natus.
SUBMARKET 04 Sed ut perspiciatis unde . Sed ut perspiciatis unde . Sed ut perspiciatis unde .
Product and Service Sed ut perspiciatis unde omnis iste natus. Sed ut perspiciatis unde omnis iste natus. Sed ut perspiciatis unde omnis iste natus.
SUBMARKET 05 Sed ut perspiciatis unde . Sed ut perspiciatis unde . Sed ut perspiciatis unde .
Product and Service Sed ut perspiciatis unde omnis iste natus. Sed ut perspiciatis unde omnis iste natus. Sed ut perspiciatis unde omnis iste natus.
MARKET SEGMENTATION
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Sed ut perspiciatis unde . Sed ut perspiciatis unde . Sed ut perspiciatis unde . Sed ut perspiciatis unde .
SUBMARKET 01 Sed ut perspiciatis unde omnis iste Sed ut perspiciatis unde omnis iste Sed ut perspiciatis unde omnis iste Sed ut perspiciatis unde omnis iste
Product and Service
natus. natus. natus. natus.
Sed ut perspiciatis unde . Sed ut perspiciatis unde . Sed ut perspiciatis unde . Sed ut perspiciatis unde .
SUBMARKET 02 Sed ut perspiciatis unde omnis iste Sed ut perspiciatis unde omnis iste Sed ut perspiciatis unde omnis iste Sed ut perspiciatis unde omnis iste
Product and Service
natus. natus. natus. natus.
Sed ut perspiciatis unde . Sed ut perspiciatis unde . Sed ut perspiciatis unde . Sed ut perspiciatis unde .
SUBMARKET 03 Sed ut perspiciatis unde omnis iste Sed ut perspiciatis unde omnis iste Sed ut perspiciatis unde omnis iste Sed ut perspiciatis unde omnis iste
Product and Service
natus. natus. natus. natus.
Sed ut perspiciatis unde . Sed ut perspiciatis unde . Sed ut perspiciatis unde . Sed ut perspiciatis unde .
SUBMARKET 04 Sed ut perspiciatis unde omnis iste Sed ut perspiciatis unde omnis iste Sed ut perspiciatis unde omnis iste Sed ut perspiciatis unde omnis iste
Product and Service
natus. natus. natus. natus.
Sed ut perspiciatis unde . Sed ut perspiciatis unde . Sed ut perspiciatis unde . Sed ut perspiciatis unde .
SUBMARKET 05 Sed ut perspiciatis unde omnis iste Sed ut perspiciatis unde omnis iste Sed ut perspiciatis unde omnis iste Sed ut perspiciatis unde omnis iste
Product and Service
natus. natus. natus. natus.
MARKET SEGMENTATION
Enter your subhead line here
Sed ut perspiciatis unde . Sed ut perspiciatis unde . Sed ut perspiciatis unde . Sed ut perspiciatis unde . Sed ut perspiciatis unde .
SUBMARKET 01 Sed ut perspiciatis unde omnis Sed ut perspiciatis unde omnis Sed ut perspiciatis unde omnis Sed ut perspiciatis unde omnis Sed ut perspiciatis unde omnis
Product and Service
iste natus. iste natus. iste natus. iste natus. iste natus.
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SUBMARKET 02 Sed ut perspiciatis unde omnis Sed ut perspiciatis unde omnis Sed ut perspiciatis unde omnis Sed ut perspiciatis unde omnis Sed ut perspiciatis unde omnis
Product and Service
iste natus. iste natus. iste natus. iste natus. iste natus.
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SUBMARKET 03 Sed ut perspiciatis unde omnis Sed ut perspiciatis unde omnis Sed ut perspiciatis unde omnis Sed ut perspiciatis unde omnis Sed ut perspiciatis unde omnis
Product and Service
iste natus. iste natus. iste natus. iste natus. iste natus.
Sed ut perspiciatis unde . Sed ut perspiciatis unde . Sed ut perspiciatis unde . Sed ut perspiciatis unde . Sed ut perspiciatis unde .
SUBMARKET 04 Sed ut perspiciatis unde omnis Sed ut perspiciatis unde omnis Sed ut perspiciatis unde omnis Sed ut perspiciatis unde omnis Sed ut perspiciatis unde omnis
Product and Service
iste natus. iste natus. iste natus. iste natus. iste natus.
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SUBMARKET 05 Sed ut perspiciatis unde omnis Sed ut perspiciatis unde omnis Sed ut perspiciatis unde omnis Sed ut perspiciatis unde omnis Sed ut perspiciatis unde omnis
Product and Service
iste natus. iste natus. iste natus. iste natus. iste natus.
MARKET TREND
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PROFIT AND LOSS STATEMENT
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3.5 1.8
1.8 3.5
3 3
1.8 1.8
3.5 2.3
1 5
2 1
2.3 2
2 4
1 2.5
2 1
2.4 2
2 2
2.4 2.4
2 3
6 5 4 3 2 1 0 0 1 2 3 4 5 6
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aliqua. Ut enim ad minim . aliqua. Ut enim ad minim .
MONTHLY MARKET GROWTH STATEMENT
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120
90 90 90 90
80 80 80
80
75
70
65
60 60
60
50 50 50
40
30
20
0
Jan Feb Mar Apr May Jun Jul Aug Sep Act Nov Dec
#First Option
Needs Awareness It is a long established fact that a reader will be distracted .
#Second Option
Information Search It is a long established fact that a reader will be distracted .
#Third Option
Evaluating Alternatives It is a long established fact that a reader will be distracted .
#Fourth Option
Purchase Decision It is a long established fact that a reader will be distracted .
#Fifth Option
Post Purchase It is a long established fact that a reader will be distracted .
CONSUMER ANALYSIS – ABC ANALYSIS
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NO CUSTOMER SALES 2019 ($) SALES 2020 ($) CUMULATED SALES CLASS
Degree Of Fulfillment
Criteria / Requirement / Weight Poor Average Good Excellent
NO Value
Expectation W(0-1)
1 2 3 4 5 6 7 8 9 10
1 criteria xx.xx
2 criteria xx.xx
3 criteria xx.xx
4 criteria xx.xx
5 criteria xx.xx
6 criteria xx.xx
7 criteria xx.xx
8 criteria xx.xx
9 criteria xx.xx
10 criteria xx.xx
11 criteria xx.xx
TOTAL SCORE
C-CUSTOMER SATISFACTION
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B-CUSTOMER SATISFACTION
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reader will be distracted . reader will be distracted . reader will be distracted . reader will be distracted . reader will be distracted .
NET PROMOTER SCORE
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35%
30%
8
Detractors Promoters
Passives
6
+9
3
2 2 2
1 2 3 4 5 6 7 8 9 10 11 12
Total Score
CONSUMER ANALYSIS – ACTION PLAN
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TASK TIME Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
COMPETITOR 01 No company can afford not to move forward. No company can afford not to move forward.
COMPETITOR 02 No company can afford not to move forward. No company can afford not to move forward.
COMPETITOR 03 No company can afford not to move forward. No company can afford not to move forward.
COMPETITOR 04 No company can afford not to move forward. No company can afford not to move forward.
COMPETITOR 05 No company can afford not to move forward. No company can afford not to move forward.
COMPETITOR 06 No company can afford not to move forward. No company can afford not to move forward.
COMPETITOR 07 No company can afford not to move forward. No company can afford not to move forward.
COMPETITOR 08 No company can afford not to move forward. No company can afford not to move forward.
COMPETITORS' OBJECTIVES
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COMPETITOR 01 No company can afford not to move forward. No company can afford not to move forward.
COMPETITOR 02 No company can afford not to move forward. No company can afford not to move forward.
COMPETITOR 03 No company can afford not to move forward. No company can afford not to move forward.
COMPETITOR 04 No company can afford not to move forward. No company can afford not to move forward.
COMPETITOR 05 No company can afford not to move forward. No company can afford not to move forward.
COMPETITOR 06 No company can afford not to move forward. No company can afford not to move forward.
STRENGTHS & WEAKNESSES
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Critical resources Poor Average Good Super Poor Average Good Super Poor Average Good Super
NO
_Performance potential
p p p
1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10
TOTAL 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10
COMPETITION ANALYSIS
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600
500
400
300
200
100
0
A B C D E F G H I J K L M N O P Q R S T
95
90
80 80 80
75
70 69
30 30
20 20
Description 1
COMPETITION ANALYSIS
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Insert title here Insert title here Insert title here Insert title here
100
90
80
80
70
60 58
60
55
50
50
40 40
40
35
30 30 30
30
25 25
20 20
20
15
10
0
COMPETITION ANALYSIS
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1500
1500
1400
1500 1300
1350
1200
1200
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CORPORATE STRUCTURE
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MANAGEMENT
BOARD
Manger Manger
KEY PERFORMANCE INDICATORS
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distracted . It is a long established fact that a reader distracted . It is a long established fact that a reader distracted . It is a long established fact that a reader
will be distracted . will be distracted . will be distracted .
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distracted . It is a long established fact that a reader distracted . It is a long established fact that a reader distracted . It is a long established fact that a reader
will be distracted . will be distracted . will be distracted .
RESOURCE ANALYSIS
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CAPACITY ANALYSIS
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Infrastructure Management
HRM
SUPPORT ACTIVITIES
Technology Development
Procurement
Margin
MARKETING OUTPUT
INPUT LOGISTICS OPERATIONS SERVICE
& SALES LOGISTICS
PRIMARY ACTIVITIES
HUMAN RESOURCE MANAGEMENT
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RECRUITMENT EMPLOYEE
MANAGEMENT MANAGEMENT
PAYROLL SHIFT
MANAGEMENT HRE MANAGEMENT
PERFORMANCE ABSENCE
MANAGEMENT MANAGEMENT
Recruitment Employee
Management Management
Human Resource
Management
Payroll
Management Shift Management
Performance Absence
Management Management
CSR MANAGEMENT
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S WO T
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COMPETITIVE ADVANTAGE
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distracted . distracted .
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distracted . distracted .
CORPORATE GOALS
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- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
CORPORATE GOALS
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laboris . laboris .
GAP ANALYSIS
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TE XT
80% 60% 65% XT TE
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XT TE
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TEXT
Company Vision, Mission, Values, Advantages
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BUSINESS PRESENTATION TEMPLATE 02. Your Title Here 06. Your Title Here
MARKETING
STRATEGY
03. Your Title Here 07. Your Title Here
2 2
20
5 5
%
% %
20% 20%
35
%
50% 50%
20
20% % 20%
2 2 25%
5 5
% %
10% 10%
Your Title Here Your Title Here Your Title Here Your Title Here
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Data Charts
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1500
1500
1400
1300
1500
1350
1200
1200
900
1050 1000 1000
900 950
900 800
900
750
750 700
600