THE MARKETING PLAN

A. Products/Service to Sell

 Name of the product/service – popular and

scientific (if any) and the reason for choosing
it.
 Properties of the product/service – physical,
chemical, and/or agronomic
B. Target Market

1. Area Coverage – geographical areas of

dispersion (where the product is mostly
found)
2. Consumer/Customer - - determines whether
there are enough customers in the market
to make your business profitable.
 Age range, Income range, Gender, Location,
Average / frequency of purchase, What need
does your product fulfill? , who influences their
purchasing decision?
C. Demand Analysis

1. Demand – for the product must be

determined in the following manner:
a. Who and where is the market?
b. What is the total domestic demand
from the historical point of view?
c. Evaluate demand growth patterns in the
past by applying appropriate projection
methods.
C. Supply Analysis

2. Supply – situation maybe determined as

follows:
a. Who and where are the direct competitors?
b. Determine historical domestic supply as
comprised by local production and importations?
c. Evaluate supply growth patterns and project
supply by applying appropriate projection
methods.
C. Demand and Supply Analysis

1. Compare the demand and supply trends.

2. Determine the amount of demand
unsatisfied especially in the projections.
3. Determine the share of the market by
establishing the proposed projection volume
as against the total market size.
D. Projected Sales

1. Per Month/Year
2. In Volume and In Pesos
E. Marketing Program

1. Practices of Competitors - determine the

types of marketing program prevalent in the
industry and gauge their respective
effectiveness.
2. Marketing Program - draw up a marketing
plan that identifies and defines the target
market, the selling price, the packaging of
the product, the distribution network, the
sales management mechanism, and the
advertising and promotions program.
F. Marketing/Selling Expenses
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