CUSTOMER

PROFILE
• Sunsilk's customer profile for export and
offshoring is likely to include distributors,
retailers and wholesalers in the target countries.
• These customers would have a history of dealing
with international brands, and have experience in
importing and distributing consumer products.
• In terms of assets and strengths, customers
would have established distribution networks
across the country, and strong relationships with
local retailers.
• They may also have expertise in marketing and
promotion of international brands to the local
market.
13. TIME SCALE AND
PLANNING:

• Market Analysis
• Planning Stage
• Market Research and Development
• Product Development
• Pricing and Cost Management
• Marketing Strategy
• Distribution Strategy
• Launch Date of Product
CONCLUSIO
N
• A successful launch will only be
possible if the above timeline is
strictly adhered to. Sunsilks
brand is already a well-known
one, which might make the task
less strenuous, but considering
the competition, it still requires
good planning and coordination.