Professional Documents
Culture Documents
Arguments
The critical reader must be able to evaluate
arguments.
Association
a car being named a Cougar to remind you of a
sleek animal
a cigarette advertisement featuring a scenic
waterfall
Strategies for Evaluating Arguments
Unfair Emotional Appeals
Appeal to “Common Folk”
an ad showing a product being used in an average
household
a politician suggesting he is like everyone else
© 2008 McGraw-Hill
31 Higher Education Chapter 11: Evaluating an Author's Ar
Step 5: Determine the
Argument’s Completeness
An argument is complete if the author
presents adequate support and
overcomes opposing points.
© 2008 McGraw-Hill
33 Higher Education Chapter 11: Evaluating an Author's Ar
Step 7: Decide if the
Argument Is Credible