Promotional marketing

Campaign (A1)

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Table Of Content
Introduction
History of the Company Behind the Name

Brand Objectives
Purpose of Promotional Campaign
Target Audience
Emotional connect of the campaign with the
targeted audience
The tactics to measure the success of the
promotional campaign
Conclusion
References
 Introduction
 Launching a new product or service.
 Offering a sale or discount.
 Partnering with another brand or influencer.
 Hosting an event or contest.
 Creating a social media or email marketing campaign.
 Utilizing outdoor or print advertising.
 Sponsoring a community event or charity .
History of the Company
Behind the Name
 The date of the company's founding
 The background and experience of the founders
 Key milestones and accomplishments
 Changes in leadership or ownership
 Expansion into new markets or industries
 Innovations or breakthroughs in products or services
 Awards or recognition received
 Brand Objectives
 Aligning with overall business goals.
 Identifying target audience.
 Measurable and Specific.
 Time-bound.
 Brand awareness.
 Brand loyalty.
Purpose of Promotional
Campaign
Supporting sales of a specific product or service line.

 Creating a sense of urgency.
 Launching a new product or service.
 Re-positioning a brand.
 Building brand loyalty.
 Creating brand awareness.
 Increasing sales.
 Target Audience
 Demographics.
 Psychographics.
 Geographic.
 Behavioral.
 needs and pain points.
 Buying stage.
Emotional connect of the campaign with
the targeted audience
 Storytelling.
 Using relatable and emotive language.
 Creating an emotional appeal.
 Creating a sense of community.
 Using Influencers.
 Showing empathy.
The tactics to measure the success of
the promotional campaign
 Tracking website traffic.
 Monitoring social media engagement.
 Measuring lead generation.
 Measuring sales.
 Customer feedback.
 Return on Investment (ROI)
Instagram Ad
The different marketing mix and USP of the
product and services implemented by the
brand
 Product.
 Price.
 Place.
 Promotion.
 USP.
 Conclusion
 Measuring the success of the campaign.
 Aligning with overall business goals.
 Setting clear and measurable objectives.
 Creating an emotional connection.
 Identifying the target audience.
 Collect customer feedback.
 Generate leads for a product or service.
 References
 Baines, P., Fill, C. and Page, K., 2016. Essentials of Marketing (6th Ed.) Oxford: Oxford University Press


 Bayazovna, G.N., 2020. Marketing communication strategy and its essence. Вопросы науки и образования, (1 (85)).


 Candelo, E., 2019. The First Paradigm: Mass Production and Mass Marketing. In Marketing Innovations in the Automotive
Industry (pp. 9-16). Springer, Cham.


 cm-brand.co.uk, 2022. Planning A Promotional Campaign? Here Are 7 Essential Steps [Online] Available at:
https://cm-brand.co.uk/news/planning-promotional-campaign- essential-steps/ [Accessed 2 February 2022]


 fabrikbrands.com, 2022. The Power Of Emotional Marketing: Once More with Feeling [Online] Available at:
https://fabrikbrands.com/the-power-of-emotional- marketing/#:~:text=While%20part%20of%20the%20draw,sales%20and%20enhance
 %20customer%20loyalty. [Accessed 2 February 2022]


 gemar.it, 2022. Gemar Balloons | Europe’s largest latex balloon manufacturer [Online] Available at: https://gemar.it/news/gemar-is-
now-in-the-uk/ [Accessed 2 February 2022]


 indeed.com, 2022. How To Measure the Success of a Marketing Campaign With Metrics [Online] Available at: https://
www.indeed.com/career-advice/career- development/%20running%20a%20successful%20business. [Accessed 2 February 2022]

 ipra.org, 2022. IPRA | ITL #344 - Emotions and memories: storytelling that draws in the target audience [Online] Available at: https://
www.ipra.org/news/itle/itl-344-emotions- and-memories-storytelling-that-draws-in-the-target-audience/ [Accessed 2 February 2022]

 karaloon.com, 2022. Home : KARALOON - IT´S ALL ABOUT BALLOONS [Online] Available at: https://www.karaloon.com/en/home/home.html
[Accessed 1 February 2022]
Any Question?
Thank You!