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CHP 4
CHP 4
Chapter 4
International politics
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 4.2
International politics
• Objectives
• Introduction
• Economic integration
• The European Union (EU)
• Other examples of economic integration
• Economic integration and strategic management.
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 4.3
Objectives
• Compare and contrast major political and
economic systems and note the linkage among
them.
• Examine the primary reasons for the current
privatization movement and the economic impact
that this movement is having on selected
countries.
• Describe the five major levels of economic
integration and how each works.
• Discuss how MNEs are using strategic planning
to benefit from current worldwide economic
integration efforts.
• Discuss the impact of NGOs on international
business.
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 4.4
Introduction
• Over the last two decades there has been a
dramatic change in the political systems of
many countries.
• In particular, there has been a move towards
market-driven economies in Eastern Europe and
China.
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 4.5
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 4.6
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 4.9
Economic integration
• The establishment of transnational rules and
regulations that enhance economic trade and
cooperation among countries.
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 4.10
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 4.11
Levels of economic
integration (Continued)
• Economic union: A deep form of integration
characterized by free movement of goods
services, and factors of production among
member countries and full integration of economic
policies.
• Political union: An economic union in which
there is full economic integration, unification of
economic policies and a single government.
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 4.13
Ethics, environment,
MNEs and the civil society
• The civil society is a group of individuals,
organizations and institutions that act outside the
government and the market to advance a diverse
set of interests, including opposition to global
business.
• Non-governmental organizations (NGOs) are
private-sector groups that act to advance diverse
social interests.
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 4.14
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 4.16
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 4.17
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 4.18
Economic integration
and strategic management
• A strategic alliance is a business relationship in
which two or more companies work together to
achieve a collective advantage.
• These alliances can take a number of forms:
– research cooperation;
– marketing cooperation;
– licensing of a product or technology for a specific
market region.
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009
Slide 4.19
Alan M Rugman and Simon Collinson, International Business, 5th Edition, © Pearson Education Limited 2009