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For a Laptop

Product Level
1 CORE - The solution that will satisfy “something that can
the needs. compute and analyze
data”
2 BASIC - The core benefit is delivered Laptop with a mobile feature
through a tangible product / and has good processor and
intangible service. battery capacity
3 EXPECTED - Set of attributes Good storage of RAM and
and conditions buyers normally ROM, Updates OS and
expect processor and HD video
quality and audio quality
4 AUGMENTED - Additional Dual touch screen, gaming
benefits/value add - ons to delight feature latest OS version
the consumer with highest graphics
properties.
5 POTENTIAL PRODUCT- Possible Pocket portability projector
transformations the product might feature, fastest OS and
take in the future processor, AI inbuild features
etc.

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